November 09, 2009
Hispanic Ad Spending Spanish Online Dollars
Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing. The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth. Network TV, which accounts for nearly one-half of the Hispanic ad spend, will be down 5.5% for the year.
Myers Publishing predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.
Spanish-language advertising spending was down 6.58% in the first six months of 2009, according to Ad Age. TNS Media Intelligence reported that first-half 2009 Hispanic ad spending was down more than 20% for the single biggest advertiser in the market, Procter & Gamble.
Outlays by Johnson & Johnson were also down by about one-fifth, but the rest of the advertisers in the top 10 were increasing their spending on Spanish-language TV, magazine and newspaper ads year over year. For more information at www.emarketer.com 2008 Hispanic Owned Businesses
Posted by Ahorre at 11:16 AM
June 27, 2005
When Free is the Right Strategy by Tom Evslin
By Tom Evslin "When Free is the Right Strategy" Tom Evslin Former ITXC CEO provides formula to whether "Free" is the right approach to building a prospect base.
OK. Giving stuff away can be either a world-beating strategy or an excuse for having no strategy at all. How do you tell the difference? How do you know if you’re kidding yourself, your VCs and your friends and family? There are three good reasons for giving things away are 1) to build a large network; 2) to establish a standard; or 3) to establish a prospect base.
Follow the link on this post, but you may need three calculators and MS Excel.
Posted by Ahorre at 11:04 PM