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When Free is the Right Strategy by Tom Evslin
By Tom Evslin "When Free is the Right Strategy" Tom Evslin Former ITXC CEO provides formula to whether "Free" is the right approach to building a prospect base.
OK. Giving stuff away can be either a world-beating strategy or an excuse for having no strategy at all. How do you tell the difference? How do you know if you’re kidding yourself, your VCs and your friends and family? There are three good reasons for giving things away are 1) to build a large network; 2) to establish a standard; or 3) to establish a prospect base.
Follow the link on this post, but you may need three calculators and MS Excel.
Ahorre June 27, 2005 11:04 PM