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Citi Mobile en Espanol Spanish Smartphones
Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more – all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.
“Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,” said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. “With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.”
Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online “on a typical day” through a mobile device.(ii)
Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, www.citi.com, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish:
Ahorre November 24, 2009 08:01 AM