Abogados

* 87 surveyed markets 2002 /2004, Hispanic adult population increased 16%, while Hispanic college grads increased 22%

* The Hispanic college graduate as a group is significantly younger than that of the general population college grad, (23% are over 50, as compared to 38.4% of the general population)

* Hispanic college graduates increased from 3.6 million to 4.4 million, of which more than 1.3 million have advanced degrees

* 63.2% of Hispanic college graduates have incomes of $50,000 or more, while 41.7% have incomes of $75,000 or more

* In terms of their media habits, almost 27% of college educated Hispanics consider themselves "heavy" radio listeners, (180 minutes or more/day), versus only 22% of all college educated adults