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Hurban is Hispanic Urban
By Cary Darling - Hurban, shorthand for Hispanic urban, is the talk of the radio world. The new musical format could turn out be one of the hottest sounds to hit the airwaves in the last decade. Or it could be a trove of fool's gold. Hurban
Coupled with marketing catchphrases like "Latino and Proud" and "Where Latinos Live," the hurban format is the latest attempt to tap into the burgeoning Latino youth market, especially those in the second generation or beyond who are either bilingual or whose knowledge of Spanish doesn't extend beyond Salma Hayek.
Ahorre May 2, 2005 07:22 AM