December 14, 2009
Chicago Hoy Newspaper Sales
Hoy, the only daily Spanish-language and leading newspaper in Chicago, part of Tribune Hispanic Media Group, announced today it will increase its Monday through Thursday circulation from 62,000 to 75,000 to meet increasing demand from both readers and advertisers.
The increased circulation, effective January 4, will impact areas that are currently underserved as well as an additional 12 zip codes. The weekend edition, Fin de Semana, will also expand from 300,000 to 335,000 in March 2010. Friday circulation will remain at 100,000 copies.
“I am honored to be leading a thriving media organization, especially in these difficult economic times,” said John Trainor, General Manager of Hoy Chicago. “Our unquestionable leadership in the print industry is enabling the expansion of our brands into new and exciting platforms that includes digital, mobile, digital signage, outdoor, TV and event solutions for our advertisers.”
This circulation increase comes largely as response to the success and increased demand since Hoy's May redesign which featured a revamped entertainment section, ViveloHoy, as well as brighter colors, more pictures and enhanced reading flow.
“Our local advertisers recognize the value our audience gives to our products. By increasing our circulation our clients can get in front of more highly engaged potential customers through out Chicago and its suburbs” Commented Steve Vicenteno, Hoy local sales manager.
Local and national advertisers have found Hoy to be effective at reaching the Hispanic Market. This expansion provides advertisers with an even greater percentage of the demographic they are aiming to reach.
Posted by Ahorre at 11:40 AM
July 11, 2006
Old Mutual Financial Network
HISPANIC PR WIRE - BUSINESS WIRE)---Old Mutual Financial Network (OMFN) is pleased to announce the appointment of Jorge Enderica to the position of Director, Business Development & Hispanic Marketing. In this role Jorge will lead all sales, marketing and operational aspects of OMFN's en Espanol initiative. His vast knowledge of and expertise in the U.S. Hispanic/Mexican insurance market will be instrumental in shaping the company's plans for the future.
Posted by Ahorre at 11:48 PM
November 09, 2005
US Census Population Survey
US Census August 2005 - Income Stable, Poverty Rate Increases, Percentage of Americans
Without Health Insurance Unchanged
Real median household income remained unchanged between 2003 and 2004 at $44,389, according to a report released today by the U.S. Census Bureau. Meanwhile, the nation’s official poverty rate rose from 12.5 percent in 2003 to 12.7 percent in 2004. The percentage of the nation’s population without health insurance coverage remained stable, at 15.7 percent in 2004. The number of people with health insurance increased by 2.0 million to 245.3 million between 2003 and 2004, and the number without such coverage rose by 800,000 to 45.8 million.
These findings are contained in the Income, Poverty, and Health Insurance Coverage in the United States: 2004 [PDF] report. The report’s data were compiled from information collected in the 2005 Annual Social and Economic Supplement (ASEC) to the Current Population Survey (CPS).
Source of Estimates and Statistical Accuracy
As with all surveys, the estimates may differ from the actual values because of sampling variation or other factors. All statements in this news release have undergone statistical testing, and all comparisons are significant at the 90-percent confidence level, unless otherwise noted.
Also released today were tabulations from the 2004 American Community Survey (ACS), some of which are included in the report: Income, Earnings and Poverty from the 2004 American Community Survey [PDF].
The ACS is a powerful new tool. In the past, local policymakers had to choose between using old local data from the last census and new national data. The ACS provides a new level of local timeliness, giving policymakers current local data. Gathered from the largest household survey in the United States, the ACS data herein is based on the collection of information from 800,000 addresses sampled during the 2004 survey period.
The fact sheet, Differences Between the Income and Poverty Estimates From the American Community Survey and the Current Population Survey Annual Social and Economic Supplement, provides information on the differences in concepts and purposes of the ACS and the CPS.
Current Population Survey
The 2005 Current Population Survey Annual Social and Economic Supplement shows the following results:
Income
Overview
* 2004 marked the second consecutive year in which real median household income showed no change.
Race and Hispanic Origin
* Real median household income did not change between 2003 and 2004 for non-Hispanic whites, blacks or Asians or for households with Hispanic householders.
* Black households had the lowest median income in 2004 ($30,134) among race groups. Asian households had the highest median income ($57,518). The median income for non-Hispanic white households was $48,977. Median income for Hispanic households was $34,241.
* Comparison of two-year moving averages (2002-2003 and 2003-2004) showed that the real median income for households with householders who reported American Indian and Alaska native as their race was statistically unchanged. The same was true for native Hawaiian and other Pacific islander households.
Regions
* Real median household income remained unchanged between 2003 and 2004 in three of the four census regions — Northeast ($47,994), West ($47,680) and South ($40,773). The exception was the Midwest, where income declined 2.8 percent, to $44,657. The difference in income between the Northeast and West was not statistically significant.
* The South continued to have the lowest median household income of all four regions. The Northeast and West had the highest incomes among regions.
Nativity
* Real median income remained unchanged for native as well as for foreign-born households between 2003 and 2004. Native and foreign-born households had a median income in 2004 of $45,319 and $39,421, respectively.
Earnings
* Real median earnings of men age 15 and older who worked full-time, year-round declined 2.3 percent between 2003 and 2004, to $40,798. Women with similar work experience saw their earnings decline by 1.0 percent, to $31,223. Reflecting the larger fall in the earnings of men, the ratio of female-to-male earnings for full-time, year-round workers was 77 cents on the dollar, up from 76 cents in 2003.
Poverty
Overview
* There were 37.0 million people in poverty (12.7 percent) in 2004, up from 35.9 million (12.5 percent) in 2003.
* There were 7.9 million families in poverty in 2004, up from 7.6 million in 2003. The poverty rate for families remained unchanged at 10.2 percent. The poverty rate and the number in poverty showed no change for the different type of families.
* As defined by the Office of Management and Budget and updated for inflation using the Consumer Price Index, the average poverty threshold for a family of four in 2004 was an income of $19,307; for a family of three, $15,067; for a family of two, $12,334; and for unrelated individuals, $9,645.
Race and Hispanic Origin (Race data refer to people reporting a single race only.)
* In 2004, the poverty rate declined for Asians (9.8 percent in 2004, down from 11.8 percent in 2003), remained unchanged for Hispanics (21.9 percent) and blacks (24.7 percent) and rose for non-Hispanic whites (8.6 percent in 2004, up from 8.2 percent in 2003).
* The poverty rate of American Indians and Alaska natives did not change when comparing two-year averages for 2002-2003 and 2003-2004. The same was true of native Hawaiians and other Pacific islanders.
Age
* For all children under 18, both the 2004 poverty rate (17.8 percent) and the number in poverty (13.0 million) were unchanged from 2003.
* The poverty rate increased for people 18 to 64 years old (from 10.8 percent in 2003 to 11.3 percent in 2004), but declined for those age 65 and older (from 10.2 percent in 2003 to 9.8 percent in 2004).
Nativity
* The native-born population had increases in both their poverty rate (from 11.8 percent in 2003 to 12.1 percent in 2004) and their number in poverty (from 30.0 million in 2003 to 31.0 million in 2004). Foreign-born naturalized citizens had a 2004 poverty rate of 9.8 percent, compared with 21.6 percent for those who had not become citizens; both rates were unchanged from 2003.
Regions
* The Midwest was the only region to show an increase in their poverty rate – 11.6 percent in 2004, up from 10.7 percent in 2003. In 2004, the poverty rates for the Northeast (11.6 percent), South (14.1 percent) and West (12.6 percent) were unchanged from 2003. The South continued to have the highest poverty rate.
Health Insurance Coverage
Overview
* The percentage of the nation’s population without health insurance coverage remained unchanged, at 15.7 percent in 2004.
* The percentage of people covered by employment-based health insurance declined from 60.4 percent in 2003 to 59.8 percent in 2004.
* The percentage of people covered by government health insurance programs rose in 2004, from 26.6 percent to 27.2 percent, driven by increases in the percentage of people with Medicaid coverage, from 12.4 percent in 2003 to 12.9 percent in 2004.
* The proportion and number of uninsured children did not change in 2004, remaining at 11.2 percent or 8.3 million.
Race and Hispanic Origin (Race data refer to those reporting a single race only.)
* The uninsured rate in 2004 was 11.3 percent for non-Hispanic whites and 19.7 percent for blacks, both unchanged from 2003. The uninsured rate for Asians declined from 18.8 percent to 16.8 percent.
* The uninsured rate for Hispanics, who may be of any race, was 32.7 percent in 2004 — unchanged from 2003.
* Based on a three-year average (2002-2004), 29.0 percent of people who reported American Indian and Alaska native as their race were without coverage, higher than the rate for native Hawaiians and other Pacific islanders (21.8 percent) and for those of other race groups, but lower than that of Hispanics. Comparisons of two-year moving averages (2002-2003 and 2003-2004) showed that the uninsured rates for American Indians and Alaska natives and for native Hawaiians and other Pacific islanders did not change.
Nativity
* While the proportion of the foreign-born population without health insurance in 2004 (33.7 percent) was unchanged from 2003, the rate for the native-born population increased (from 13.0 percent in 2003 to 13.3 percent in 2004).
Regions
* The Midwest had the lowest uninsured rate in 2004 (at 11.9 percent), followed by the Northeast (13.2 percent), the West (17.4 percent) and the South (18.3 percent).
American Community Survey
The national findings regarding median income and poverty rate are consistent between the CPS and the ACS. When examining localities of 250,000 or more residents, the 2004 American Community Survey shows the following results concerning income, poverty and earnings:
Income
* For counties of 250,000 or more people in 2004, median household income ranged from $88,133 in Fairfax County, Va., to $24,778 in Hidalgo County, Texas. For cities of similar size, median household incomes ranged from $71,765 in San Jose, Calif., to $24,031 in Miami, Fla.
* Among the 37 counties with populations of 1 million or more in 2004, 32 experienced no statistically significant change in median household income from 2003 to 2004. Three counties (King, Wash.; Palm Beach, Fla.; and Philadelphia, Pa.) experienced declines; two counties (Fairfax, Va.; and Orange, Calif.) showed increase.
Poverty
* Among counties with 250,000 or more people in 2004, poverty rates ranged from 2.6 percent in Johnson, Kan., to 43.6 percent in Hidalgo, Texas. Among places of a similar size, the poverty rates ranged from 7.4 percent for Anchorage, Alaska, to 33.6 percent for Detroit.
* Among the 37 counties with 1 million or more people in 2004, seven experienced changes in their poverty rates between 2003 and 2004. Of those seven, Broward, Fla., and Oakland, Mich., showed decreases, while Allegheny, Pa., Bronx, N.Y.; King, Wash.; Nassau, N.Y.; and Wayne, Mich., had increases. Among the nine cities of this size, New York, N.Y., saw its poverty rate rise, while poverty in the other places remained unchanged.
Earnings
* Connecticut, Maryland, Massachusetts, New Jersey and the District of Columbia had among the highest median earnings for both men and women who worked full-time, year-round.
* In each of the 50 states and the District of Columbia, women’s earnings were less than men’s in 2004. The District of Columbia was the area with the greatest parity between men’s and women’s earnings. There, women earned 91 cents for every dollar that men earned.
Earnings by Industry
* Among the 20 major industry sectors, men earned the most in 2004 in the management of companies and enterprises sector ($77,754). For women, there were five sectors where median earnings were about $40,000 or more: management of companies and enterprises ($41,608); mining ($41,516); professional, scientific and technical services ($41,398); utilities ($40,981); and information ($40,447).
* In each of the major industry sectors, men earned more than women. The sectors where the earnings gap between men and women was the largest were management of companies and enterprises, where women earned 54 cents for every dollar that men earned; finance and insurance (57 cents); and professional, scientific and technical services (60 cents).
Earnings by Occupation
* Among the 22 major occupational groups, men earned the most in legal occupations, such as lawyers, judges and law clerks (more than $100,000). Among women, those in computer and mathematical occupations had the highest median earnings ($56,585).
* Among the major occupational groups, women’s earnings as a percentage of men’s earnings were about 90 percent or higher for the following groups: installation, maintenance and repair; community and social services; construction and extraction; and healthcare support. In contrast, women’s earnings as a percentage of men’s earnings were about 65 percent or less for legal occupations, sales and related occupations and healthcare practitioner and technical occupations.
Estimates from the CPS ASEC may not match the estimates from the ACS because of differences in the questionnaires, data collection methodology, reference period, processing procedures, etc. Both are surveys and are subject to sampling and nonsampling errors. All comparisons made in the report have been tested and found to be statistically significant at the 90-percent confidence level, unless otherwise noted.
For additional information on the CPS data, visit
Posted by Ahorre at 07:20 AM
February 05, 2005
Hispanic Students in College
News Tribune Tacoma - Troubled by the lagging enrollment of Hispanics in Washington colleges, some legislators are calling for a special commission to study ways to improve the educational prospects of the state's fastest-growing minority group.
If approved by the Legislature, the commission would study economic, language and cultural barriers that impede Hispanic access to college and report back in 2007 - just a year before the state requires high school students to pass the Washington Assessment of Student Learning.
Only 16 percent of Hispanic 10th-graders passed the reading, writing and math portions of the WASL last year. That compares with 39 percent of all students, suggesting many Hispanics will have a hard time graduating from high school, let alone attending college.
"If we get to 2008 with those same statistics, we're going to have a crisis," said Antonio Ginatta, executive director of the state Commission on Hispanic Affairs.
From 1990 to 2000, Washington's Hispanic population more than doubled to 441,509. The state Office of Financial Management predicts it will rise to more than 1.1 million in 2030. But Hispanic college enrollment has not kept pace.
Though Hispanics accounted for about 8.3 percent of Washington's population in 2003, they accounted for only 7.1 percent of college enrollment, with most attending community or technical colleges. Only 3.7 percent of students at public universities were Hispanic.
Several lawmakers have drafted Senate Concurrent Resolution 8401, which calls for the creation of a commission to study the "systemic, institutional and social barriers" that inhibit Hispanic access to higher education.
"All across the country we have a serious gap in achievement that needs to be addressed," said Sen. Dave Schmidt (R-Mill Creek), one of the sponsors. "We can't just bury our head."
Ginatta and other observers cited several problems holding young Hispanics back. A lack of parental involvement is a key factor for many, though Ginatta said it's not that parents don't care. Instead, he said language barriers make it difficult for many Spanish- speaking parents to participate in their children's education.
Schools aren't doing enough to bridge the parent gap, Ginatta said. While they have "open door" policies, he said school officials often wait for parents to come in instead of seeking them out.
Roberto Lopez, who works with young people in an after-school program at Tacoma's Centro Latino agency, said many educators are looking for a quick fix that doesn't exist.
He spoke of one student who had to repeat a grade before Lopez started talking to his parents every day. The student eventually did well in school.
Other problems - the mobility of migrant workers, the relative poverty of many Hispanics, racism - also make college a difficult goal, observers say.
Solutions, they say, are obvious but not easy. More money for scholarships would help. The Legislature two years ago took one step, allowing undocumented residents who attended three years of high school in Washington to pay in-state tuition at public colleges. But only 374 new students took advantage of that last fall, most at community colleges.
Dan Garcia, assistant chancellor for student affairs at the University of Washington Tacoma, said colleges must tailor outreach plans to Hispanics and other minorities.
"Sometimes it's just as simple as advertising brochures reflecting the diversity and inclusiveness of our institutions," Garcia said. Young Hispanics, he said, "want to see people like them."
They also want to hear people like them, which makes hiring bilingual staff crucial, according to Maritza Baida-Medina, an adviser in multicultural student services at Pierce College. She thinks colleges also should focus on retaining as well as recruiting Hispanics.
Ultimately, college officials want to see more students like Eraliz Lotero, who moved here from New Jersey in September and now studies social work at Pierce College.
Lotero, 19, graduated from high school in 2003. But her parents lost their factory jobs during her junior year. With a brother already in college, Lotero took two jobs after high school to help support her family.
She moved to Washington to live with her cousin, a Fort Lewis soldier, then enrolled at Pierce College. She hopes to transfer to a university and earn a bachelor's degree.
Lotero echoed many of the comments of other observers. She said reaching out to parents, financial aid and hiring Spanish-speaking staff should be top priorities. And she hopes adults will make an effort to better understand young Hispanics.
"I just wish adults would get more involved with teenagers instead of just saying, 'they're so rebellious,' " she said.
- - -
David Wickert: 253-274-7341
david.wickert@thenewstribune.com
- - -
CHART: College enrollment for sTate Hispanics
Here is Hispanic college enrollment at Washington's public four- year universities, private four-year universities and community and technical colleges for fall 2003. Hispanics accounted for 8.3 percent of the state population in 2003. Hispanic Total Percent enrollment enrollment hispanic
Public four-year 3,857 103,933 3.7%
Private four-year 2,114 47,304 4.5%
Community/
technical 18,143 190,213 9.5%
Total 24,114 341,450 7.1%
Source: State Higher Education Coordinating Board, state Office of Financial Management
(C) 2005 The News Tribune Tacoma, WA. via ProQuest Information and Learning Company; All Rights Reserved
Posted by at 05:49 PM
Hispanic Corporate 100
By Bridget McCrea - This year’s Hispanic Corporate 100 offers an impressive lineup of companies that not only talk the talk, but also walk the walk when it comes to diversity. Whether they’re coming up with innovative diversity training initiatives, doing more business with minority suppliers, donating time and funds to great causes or expanding their employee bases to include more minority workers, all of these firms go the extra mile to create opportunities for Hispanic business owners, executives, workers and charities. Hispanic Corporate 100
It’s no wonder why, really. As of July 2003, the U.S. Hispanic population was estimated at 39.9 million (U.S. Census estimates), making people of Hispanic origin the nation’s largest ethnic minority. Hispanics constitute 13.7 percent of the nation’s total population, and account for about half of the population’s overall growth. By 2050, that number is projected to grow to 24 percent, based on the estimated 67 million Hispanics that will be added to the nation’s population over the next 45 years. It’s a gigantic marketplace, and these companies realize that hiring and promoting Latinos, and understanding the Hispanic community, makes business sense.
Here’s a peek at a few of the standouts on the 2005 list, based on the firms’ diversity training, recruitment efforts, ethnic representation on their boards and other minority business initiatives. Funding provided for Latino-related scholarships, grants and philanthropic donations are also factored into the selection process, as is a company’s overall image in the Hispanic community.
Posted by at 05:37 PM
February 01, 2005
The Apprentice Burger King Promo
By Amy Johannes - Last week's transformation of Burger King Corp's Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company's the larger traffic generating promotions.
Of the more than 270,000 hits to its Web site since the promotion launched Jan. 21, Burger King reports the promotion, so far, has drawn 180,000 "unique visitors"—Web surfers who have never visited the site. And consumers are spending an average of 10 minutes on the site.
"We are really pleased with the numbers," said Gillian Smith, Burger King Corp.'s senior director, Media & Global Collaboration. The number of Web site hits reflects "one of the larger numbers" the company has realized in a short period with a new promotion, she added.
Posted by at 07:33 AM