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The Apprentice Burger King Promo
By Amy Johannes - Last week's transformation of Burger King Corp's Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company's the larger traffic generating promotions.
Of the more than 270,000 hits to its Web site since the promotion launched Jan. 21, Burger King reports the promotion, so far, has drawn 180,000 "unique visitors"—Web surfers who have never visited the site. And consumers are spending an average of 10 minutes on the site.
"We are really pleased with the numbers," said Gillian Smith, Burger King Corp.'s senior director, Media & Global Collaboration. The number of Web site hits reflects "one of the larger numbers" the company has realized in a short period with a new promotion, she added.
February 1, 2005 07:33 AM