December 11, 2009

Hispanic Chamber of E-Commerce Green Technology Alliance

The Hispanic Chamber of E-Commerce (HISCEC) has joined forces with the Green Technology Alliance (GTA) to promote the increased adoption of sustainable business practices.

"The GTA is focused on supporting all who desire to gain exposure for their emerging green, clean and sustainable technologies as well as those that wish to operate more efficiently," Michelle Naquin, GTA CEO, said. "The GTA is proud to partner with HISCEC. The real benefit of the HISCEC approach is the resources they offer to help Hispanic businesses be successful."

This strategic partnership will ensure even more resources for HISCEC Hispanic business and Hispanic entrepreneur members. The HISCEC will utilize GTA's network and expertise to provide additional opportunities for members to leverage green techniques, such as e-commerce and technology usage, into enhanced business success.

"The Hispanic Chamber of E-Commerce has partnered with the Green Technology Alliance to support Hispanic-owned businesses committed to incorporating sustainable economic development strategies as part of their business models," Tayde Aburto, HISCEC President and Marketing Director, said.

The GTA will participate in the HISCEC´s Business and Technology Expo on September 10 & 11, 2010 at the San Diego Convention Center as guest speakers. GTA representatives will educate attendees on green solutions that enhance reduced costs, improved efficiency and greater productivity.

About the Green Technology Alliance - The GTA operates with the mission to drive the accelerated adoption of green, clean and sustainable business practices, technologies and solutions. The GTA provides programs and services that empower organizations to implement a fundamentally more effective and efficient operating structure. For more information about the GTA visit the website: www.greentechnologyalliance.org

About the Hispanic Chamber of E-Commerce - The HISCEC is an online Hispanic business association focused on promoting businesses via the Internet and through the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit www.hiscec.com

The 2010 Business and Technology Expo will expand the Hispanic market frontier by providing a venue for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices. For more information about the Expo visit www.hbshowcase.com.

SOURCE Hispanic Chamber of E-Commerce

Posted by Ahorre at 10:40 AM

October 30, 2005

Busines Blog

Aqui esta mi Business Blog - Can we assist you with Spanish Internet Marketing

Posted by Ahorre at 03:12 AM

August 31, 2005

Guerilla Marketing Strategy

Never Stop Marketing - Marketing is a process, not an event. Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words here are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

Jay Conrad Levinson Author Guerrilla Marketing

Posted by Ahorre at 11:53 PM

May 16, 2005

Search Engine Optimization Business

Entrepreneur.com top 13 Businesses for 2005. Search Engine Optimization

Posted by Ahorre at 07:50 AM

February 27, 2005

Online Brand Loyalty

Mark Naples Media Post - I've been thinking about this topic for some time, as it pertains to both our industry, and to marketers outside of the interactive world. One reason it's come up so much in conversation is that the major air carrier in Philadelphia, my home market, is US Airways.

US Airways, despite all its well-documented problems, continues to fly and also continues to maintain a very high passenger load. I've been on as many as a dozen of their packed jets just since Christmas, and it's not for lack of an alternative carrier.

In my opinion, air travel is a commodity among our big-ticket service items. From point A to point B, a choice among the five largest carriers will usually come down to schedule, convenience, and price. So, why do so many people still fly this troubled carrier?

Could it have something to do with their mileage program? Anyone who's flown US Airways will tell you that their mileage program is pretty strong. These programs are utilized by airlines, credit cards, and multiple other service providers as "points" or "rewards" to keep their consumers close at hand.

Some of the more savvy companies, such as American Express, may not provide such great values for cashing in their points. But, the flexibility of their offers provides AMEX with regular and ongoing reasons to touch their cardholders. It's CRM, taken to the masses with a strong brand affiliation and high-gloss opportunities.

How can such a program work to foster brand loyalty online? One company that's decided to leverage these programs and make it easy for cardholders to capitalize on their brand loyalties is MediaNet Group, whose BSP Rewards program signed brands from Target and Wal-Mart to Macy's and Overstock.com. In fact, there are so many major brands participating in this, and multiple competitors among given sub-segments, that the company is essentially creating a points credit card for consumers that accumulates an additional 15 percent beyond what they're already accruing for any purchase.

"As so many corporations have begun to expand their Web presence, we're hearing that many have struggled with building and maintaining brand loyalty. Some of our clients have told us that it can be their most expensive task online," said Martin Berns, MediaNet's CEO. "This system is designed to help companies turn this operational cost into a profit center by making them redemption centers themselves for consumers who earn points all over the Web. Given consumers reasons to return this way is proving to be remunerative for our clients."

Think of being able to add reward points to any credit card purchase, and use them across multiple retailers, cruise ship lines, restaurants, and other enterprises and you get the idea. While affiliate marketing programs and other interactive inventions have received a ton of airtime - and justifiably so - this rewards program may be worth watching.

While individual retailers have been doing this for years, and supermarkets have leveraged all kinds of CRM-inducing discounts, the growth of this Web-centric version (how wrong can all these brands be?) makes me think there's probably something there.

I wonder if they'll let me redeem the gazillion frequent flier miles I still have on my preferred airline.

By Mark Naples
Courtesy of

>http://www.mediapost.com

Posted by at 09:28 AM