January 26, 2010
Texas Rangers Spanish Beisbol Network SBN Radio
1-800-BEISBOL - The Texas Rangers and the Spanish Beisbol Network (SBN) have agreed to terms on a four-year contract to broadcast all 162 regular season games, beginning this upcoming 2010 season. The games will continue to be carried on Univision's KFLC 1270 AM in the Dallas-Fort Worth metro area.
Eleno Ornelas will be returning for his 11 season and 8 season of providing the lead play-by-play commentary for the broadcasts. In addition, he will continue to contribute to the Rangers Hispanic marketing and community initiatives. Ornelas will be joined in the broadcast booth by Gerardo (Jerry) Romo. Romo comes to SBN after having spent six seasons with the Arizona Diamondback where he served as an executive producer, reporter and writer for a variety of D-backs programming, and also was the broadcaster for the club's Spanish TV telecasts.
"This announcement represents a milestone for the Texas Rangers," said John Blake, Rangers executive vice president of communications. "The partnership with SBN allows us to upgrade and expand the products and services we offer our Hispanic fans and sponsors. Our Spanish-speaking fans have provided tremendous support and loyalty over the years, and it gives us great pleasure to continue to serve this valued audience."
The Spanish Beisbol Network (SBN) was founded in 2001 as a premier sports media broadcasting and content company. Through the years, SBN has expanded its national footprint within Major League Baseball and evolved into a multi-layer marketing platform using the high passion point of baseball to connect teams and brands with the Latino community. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Los Angeles Angels of Anaheim, CBS and the New York Yankees, and the Caribbean World Series. In addition, SBN is supporting other MLB teams in their Hispanic sales initiatives. SBN has created integrated marketing programs with baseball-related events and promotions designed to help sponsors reach the growing Hispanic population.
SBN kickoffs the season with the broadcast of the Texas Rangers spring training game on Friday, April 2 verses Kansas City from the Rangers ballpark. "We're proud to bring our first-rate Spanish language programming with Latino-focused baseball content to the Dallas-Fort Worth Hispanic community," states Bill Kulik, president of SBN. "We also look forward to working with the Rangers on Hispanic programs and special events for their fans. We thank the Texas Rangers for their tremendous cooperation in making this deal a reality."
About the Texas Rangers Baseball Club - The Texas Rangers of the Major League Baseball's American League, enter their 39th season in Arlington, Texas in 2010. The club finished second in the A.L. West Division with an 87-75 record in 2009, the fourth best overall mark in the league. The Rangers play their home games at the beautiful Rangers Ballpark in Arlington, which opened in 1994. Texas finished with a home attendance of 2,156,016 in 78 dates in 2009, a Major League best increase of 3,318 per date from 2008. For more information about the Texas Rangers, please visit www.texasrangers.com.
About Spanish Beisbol Network - The Spanish Beisbol Network (SBN), founded in 2001, is a multi-layer sports marketing and media broadcasting company for Spanish-language baseball content. SBN currently has contracts with the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Los Angeles Angels of Anaheim, CBS and New York Yankees, and the Caribbean World Series. In addition, SBN supports other MLB teams in their Hispanic sales initiatives. In 2008, SBN was acquired by Celeritas Management Inc. (www.celeritasmgmt.com). Celeritas Management, a portfolio management and operating company funded by Palladium Equity Partners, LLC, seeks to invest in and grow businesses in the sports, entertainment, and marketing services industries by bringing together innovative assets with talented management. Celeritas partners with companies whose products and services strike a chord with the passions of American consumers, especially the Hispanic demographic. For more information about SBN
Posted by Ahorre at 09:26 AM
January 03, 2006
Hispanic Public Relations Association
The Hispanic Public Relations Association (HPRA) announces that Romina Bongiovanni, western region manager at Edelman Diversity Solutions, is returning this year to lead the organization, while Leticia Rhi Buckley, the director of marketing and communications for the Music Center – Performing Arts Center of Los Angeles County takes on the Vice President role.
Returning members of the Executive Board include Michael Delgado, senior account executive with La Agencia de Orcí, as Treasurer, and Leticia Marquez, senior media relations officer at UCLA, as Secretary.
“It is difficult to articulate how excited I am when thinking about our present plans for 2006,” said Bongiovanni. “I am honored to have been given the opportunity to serve as your new president.”
Some of this year’s plans according to Bongiovanni include strengthening its member base outside of Southern California and launching a national committee. More professional development opportunities are also in the works including partnering with the Hispanic Market Pro to hold monthly webminars on diversity and a half-day seminar in Los Angeles with various workshops for entry and mid-level professionals. HPRA will again hold its PRemio Awards & Scholarship dinner in October, which recognizes esteemed professionals in the communications industry and awards $10,000 in scholarships.
Romina Bongiovanni, a multicultural public relations professional with expertise in the mainstream, Hispanic and African American markets, has more than 6 years of experience in the field. She is currently a senior account supervisor and western region manager for Edelman Diversity Solutions, where she oversees strategy development and planning for clients such as Starbucks, Merck, Loreto Bay and the New Mexico Tourism Board. She also manages new business development for Edelman’s diversity practice in the western region. Prior to Edelman, Bongiovanni worked at RL Public Relations where she was responsible for planning and executing public relations campaigns for clients such as Sears, Roebuck & Co., the California Milk Processor Board (Got Milk?), the National Honey Board and Johnnie Walker.
Leticia Rhi Buckley has had extensive experience in the general and Hispanic markets, with a 12-year career that has included positions at KROQ-FM, Ticketmaster and more recently, running her own marketing and public relations firm, The Selling Point. She is currently Director of Marketing and Communications for the Music Center of Los Angeles County where she oversees all marketing efforts for the Dance at the Music Center series, Speaker Series, family programming and informal arts initiatives including community and media outreach. Leticia has been featured on KTLA’s “Making It: Minority Success Stories” and was named as one of Hispanic Magazine’s 100 most successful Latinas in the nation in 2002.
Posted by Ahorre at 08:09 PM
November 19, 2005
Public Relations Media Marketing Survey
The national survey titled Executive, Congressional and Consumer Attitudes Toward Media, Marketing and the Public Relations Profession compares and contrasts attitudes about media, marketing and the public relations industry among three distinct groups: Fortune 1000 executives, congressional staff members and general consumers age 18 and over.
Fortune 1000 business leaders place more trust in and assign more value to public relations than the American public in general and those who advise members of Congress, but all three groups acknowledge the important role public relations professionals play in facilitating the flow of information in society, according to a new survey developed jointly by Harris Interactive® and the Public Relations Society of America (PRSA) Foundation.
Among those surveyed, 84 percent of business executives and congressional staffers and 71 percent of general consumers agree that people who work in public relations raise awareness about important issues that the public might not otherwise know about. In addition, majorities of business leaders (81%), general consumers (71%) and Capitol Hill staffers (75%) agree that public relations professionals help get the media to address issues that would otherwise fail to get the attention they deserve.
"The good news is that business leaders we surveyed realize the value that public relations brings to the decision-making table," said Judith T. Phair, president and CEO of the Public Relations Society of America. "More challenging to the public relations profession is that it shows there may be some misunderstanding about what we do and how we do it."
The survey found that general consumers and congressional respondents are more likely than business executives to agree that public relations professionals may sometimes take advantage of the media to present misleading information that is favorable to their clients (85% of consumers and staffers vs. 67% of executives agree) and that they are only interested in disseminating information that helps their clients make money (79% of consumers and staffers vs. 60% of executives agree). These two groups are also less likely than executives to agree that public relations people help their clients’ present fair and balanced information to the public (55% of congressional staffers and 56% of consumers vs. 71% of executives agree).
"Clearly we’ve got our work cut out for us in building greater credibility for the profession among the general consumer and on Capitol Hill," said Phair. "While it’s a very good sign that executives understand how public relations contribute to corporate and organizational success, we need to ensure that consumers understand that the vast majority of public relations professionals have the public’s best interest in mind."
For more information at http://media.prsa.org
Posted by Ahorre at 01:37 PM