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Mediaguide Monitor Latino Spanish Radio
MARKET WIRE - Mediaguide, the top provider of broadcast occurrence data, and MonitorLatino, the premiere Spanish radio information company serving the Hispanic markets in the U.S. and Mexico, are joining forces to provide the industry's most comprehensive, real-time view into Spanish language radio airplay.
The new partnership between the two companies will cover 90% of Spanish radio stations in both the U.S. and Mexico -- the largest percentage of this market monitored to date.
In kicking off this new venture, Mediaguide will expand its current network of radio stations monitored in order for MonitorLatino to provide even deeper coverage of the U.S. Spanish language broadcast universe. This will include the addition of several western U.S. markets, as well as an overall increase in Spanish language stations covered in existing monitored markets. With a network of over 2,600 stations across the U.S., Mediaguide currently covers more radio stations and more musical genres than any other monitoring service.
Ahorre July 18, 2006 06:38 AM