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Supervalu Carlita Hispanic Private Label Brand
Supervalu introduced Carlita, its ambitious attempt to create a brand that will appeal to second- and third-generation Hispanic Americans but maintain some credibility with newly arrived immigrants.
With Carlita, the company hopes to create an authentic brand from scratch that will be more legitimate in the eyes of Hispanic shoppers than, say, Publix taco shells. East Coast retailer Stop & Shop is doing the same thing, having launched its Mi Casa line in 2003.
Ahorre May 16, 2005 02:57 AM