December 19, 2009
Hola Ciudad Digital Sales El Paso Texas
El Paso Texas - Vargas-Gonzalez named Digital Sales Manager for holaciudad - ZGS Communications announced that Lizett Vargas-Gonzalez was promoted to Digital Sales Manager for holaciudad! . Vargas-Gonzalez has worked for ZGS since 2004. She has most recently served as National Sales Manager for KTDO Telemundo El Paso, prior to that she was a local Account Executive for KTDO.
In her new role Vargas-Gonzalez will lead the effort to further develop digital sales for the web portal. holaciudad! consists of 9 web portals in 11 markets with plans to grow in 2010. The local websites feature current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, city guides, and classifieds.
"We are thrilled that Lizett is part of our team," commented Eduardo Zavala, President, Digital, Broadcast and News Operations. "Her innovative selling strategies as well as her enthusiasm and commitment will be a tremendous asset as we continue to expand the brand."
"holaciudad! is a dynamic product that allows us to reach clients and consumers alike with unique applications. I am excited about all the opportunities for holaciudad! and its partners in 2010," said Lizett Vargas-Gonzalez.
Posted by Ahorre at 10:28 AM
February 23, 2005
Local Search on Internet
Some small businesses are seeing response rates as high as 20 percent by using targeted search marketing within their local areas rather than nationwide ad placement.
Officially launched yesterday, ReachLocal is working with hundreds of small to midsize businesses on targeted local campaigns. Its technology provides local businesses with prominent placement in local search results while limiting the display of the ads to users living within designated geographic areas.
"Google and others have done a great job, but what is stopping small and medium businesses from using the Internet is that no one has looked at the Internet as a whole," said Zorik Gordon, CEO of ReachLocal, Encino, CA.
For example, some local businesses place ads on Citysearch.com, which is a good service but not a big enough market for local businesses to get enough tracking on traffic, according to Gordon. Also, some local businesses avoid Internet marketing because the Web's global reach discourages them from spending on potentially irrelevant leads.
ReachLocal's system automatically selects which Internet publishers would offer the best placement to market the company's services. It works with search engines Google and Overture, Internet yellow pages companies such as SuperPages.com and geo-targeted banner networks such as Advertising.com.
ReachLocal creates customized campaigns online based on advertisers' budgets, the type of products or services being promoted and the areas they want to target, then targets the campaign only to online users in their geographic area. The business then tracks the performance of the campaign by phone calls, click-throughs and e-mails in detailed reporting.
One company that had success with the local search technology is Apache Oil Co., Pasadena, TX, which sells petroleum products to industrial clients. After spending $150 for the search service, the company said it brought in $70,000 worth of new business.
"There is no other way to get that kind of bang for your buck," Apache president Kenny Isbell said.
Isbell plans to divert some money he spends on yellow pages ads to expand his online campaign nationwide. He said the local search is cost effective because he pays only for traffic that results in Web site visits, e-mails and phone calls.
"It's basically free for me to be listed on Google," he said. "I'm not charged until someone actually clicks on my ad to view my Web site."
Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Posted by at 12:56 PM
February 16, 2005
Search Engine Spamming
By Bill Hunt - Search Eengine Spam. Techniques include:
Keywords unrelated to site - Redirects - Keyword stuffing
Mirror/duplicate content - Tiny Text - Doorway pages - Link Farms
Cloaking - Keyword stacking - Gibberish - Hidden text - Domain Spam
Hidden links - Mini/micro-sites - Page Swapping - Typo spam and cyber squatting
Posted by at 02:41 PM
February 08, 2005
Search Engine Marketing Budgets
The Search Engine Marketing category is projected to exceed $4 billion in 2005 as reported by Chris Sherman on Search Engine Watch Questions to ask yourselves as you allocate new dollars towards the Hispanic market.
1) Will I allocate online marketing funds?
2) My online strategy is for Branding or Response
3) Will I target Bilingual Hispanics or Spanish Web Sites?
4) Are your online funds old our newly created funds.
Chris Sherman reports that 41% of advertisers SEM budgets consist of newly created funds.
Posted by at 10:04 AM
Google Images in Search Results
Google Images Updates, Expands, Enters Main Results - Google has announced its Google Images database now includes 1.1 billion images. In addition, it confirms what some have been seeing before, that images will now be displayed inline with regular web search results, depending on the query. Go to Google and search "latinos" You'll see three images of latinos and latinas.
Posted by at 09:56 AM
February 07, 2005
Online Branding or Response
By Wendy Davis lines are getting blurry between brand awareness ads and direct consumer response ads. The Kelsey Group report will be released today.
"By 2009, it may be more difficult to distinguish awareness advertising from directional advertising, as digital advertising platforms expand and lines between these forms of advertising blur," states the report, titled "Global Directional Media Forecast."
Search marketing, which has both branding and direct components, is among the most significant reasons for the growing blur, says Neal Polachek, the report's author. Search marketing professionals also say that companies are beginning to view search engines as branding instruments. For that reason, many companies want to be in the No. 1 spot every time they appear--even when appearing in categories where consumers aren't likely to make a purchase.
Rob Middleton, chief strategic officer at Fathom Online, adds that "more and more," his marketing clients "want to be No. 1"--meaning in the top spot of the paid rankings--even when they're buying keywords not normally associated with the product. For example, when a company known for manufacturing computers started producing televisions, that company was willing to pay extra to get the No. 1 spot on paid results for keywords related to television sets. Appearing in the TV search results, in effect, was a component of the company's branding strategy, said Middleton.
Peter Hershberg, managing partner of search marketing firm Reprise Media, agrees that his clients increasingly see a branding impact to appearing in search engines. He adds that his clients have come to believe that consumers equate rank with brand equity.
In its forecast, Kelsey also predicts that the global market for digital directional advertising--online business directories, local search, and wireless directories--will reach about $10 billion in 2009, up from an estimated 2.8 billion last year.
Local search, in particular, is expected to skyrocket. In the United States, local search spending is expected to leap to 3.38 billion in 2009, from an estimated 162 million last year and a predicted 418 million this year. Internet Yellow Pages will grow from an estimated 478 million last year to 576 million this year and 1.331 billion in 2009, predicts The Kelsey Group.
Posted by at 11:45 AM