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Search Engine Marketing Budgets
The Search Engine Marketing category is projected to exceed $4 billion in 2005 as reported by Chris Sherman on Search Engine Watch Questions to ask yourselves as you allocate new dollars towards the Hispanic market.
1) Will I allocate online marketing funds?
2) My online strategy is for Branding or Response
3) Will I target Bilingual Hispanics or Spanish Web Sites?
4) Are your online funds old our newly created funds.
Chris Sherman reports that 41% of advertisers SEM budgets consist of newly created funds.
February 8, 2005 10:04 AM