April 27, 2010
Spanish Time Warner Cable en Espanol
By Raj Shanbhag - Looking to reach out for its Spanish speaking customers in a better way, Time Warner Cable has announced the redesign of its Spanish-language website, TimeWarnerCable.com/Espanol. The company has also announced new e-commerce features on this website.
ow, Hispanic customers will have easy access to information on products, services, clips and highlights of the most relevant Spanish language shows on top U.S. Hispanic networks. Also, these customers can watch educational vignettes featuring top Latino personalities. These descriptive Spanish videos allow customers to preview key product benefits to make informed decisions on the most relevant Time Warner (News - Alert) Cable Hispanic offers.
Time Warner Cable provides features such as high-definition television, enhanced TV features, and high-speed data and Digital Phone (News - Alert) services. The company is the second-largest cable company in the U.S., and delivers products and services to more than 14 million customers.
“Now our subscribers can not only have easy access to information on all our products, offers, and web tools but also Spanish content that will provide a greater experience and level of relevancy” said Marisol Martínez de Rodríguez, director of corporate hispanic marketing for Time Warner Cable. “Our hope is that this site will give our Hispanic customers control and access to the things they’re most passionate about.”
Time Warner Cable also incorporated user-friendly options such as PayXpress en Español, available in its California, Texas and New York City regions, which allows customers to manage their accounts in Spanish at their leisure. By may 2010, click-to-chat in Spanish will also launch in these areas within the next month and across the company’s footprint.
Recently, the company entered into an agreement with Cablevision Systems Corp., and Comcast Corporation to allow their high-speed Internet customers to roam freely across the companies' respective WiFi (News - Alert) networks at no additional charge, expanding the reach and value of cable WiFi in the New York metropolitan area. There is an agreement between these cable providers that extend reach and value of distinct New York-area WiFi deployments.
Posted by Ahorre at 10:27 AM
November 24, 2009
Baseball Fox Sports en Espanol Beisbol
Beisbol Latino - Yankees Beisbol - Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic.
Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.
“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”
The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.
This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.
About Fox Sports en Espanol - Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC(R)(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Movil, we are and will continue to be the first name in the U.S. Hispanic sports space.
Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com
Posted by Ahorre at 07:39 AM
November 09, 2009
Fox Sports en Espanol PokerStars Spanish Broadcast
Fox Sports en Espanol and PokerStars.net recently announced the first-ever Spanish-language U.S. broadcast of a Latin American poker event. Fox Sports en Espanol's coverage of the PokerStars.net Latin American Poker Tour (LAPT) is scheduled to air through October 10, 2010 on Friday nights at 8:00 p.m. ET, on Fox Sports en Espanol.
"We have long been aware of the growing popularity of poker on television, and we are pleased to bring the biggest Latin poker brand to our Hispanic audiences in the U.S.," said David Sternberg, Executive Vice President and General Manager of Fox Sports en Espanol. "The PokerStars.net Latin American Poker Tour showcases the best poker action, with the top players in the world; bringing a new form of excitement to our millions of viewers."
The Fox Sports en Espanol broadcast features highlights from all the tour stops from the PokerStars.net Latin American Poker Tour Season 2, which gave players a shot at the $4,045,035 total prize pool; stops included San Jose (Costa Rica), Vina del Mar (Chile), Punta del Este (Uruguay) and Mar del Plata (Argentina).
"It's amazing to see how poker has become one of the most popular sports in Latin America; it has taken off like wildfire!," said Humberto Brenes, member of Team PokerStars.net Pro. "To think that the prize pool has nearly doubled in just one year is an incredible testament to the power of poker."
The PokerStars.net LAPT Season 2 was a huge success with four tour stops over a six-month period, which attracted 1,053 players. Over $4 million dollars in prize money makes this the most lucrative poker tour in Latin America.
Posted by Ahorre at 10:35 AM
November 21, 2006
Hispanic Print and Hispanc TV Top Advertisers
December 2005, HISPANIC BUSINESS Magazine BY Joel Russell
Top advertisers in the Hispanic market spent $2.2 billion between July 2004 and June 2005, according research firm TNS. The measurement of actual expenditures, not estimates, and inclusion of new media outlets makes the 2005 Hispanic Business Top 50 Advertisers directory more accurate than ever.
Hispanic Business Magazine Top 50 Advertisers in Hispanic TV and Print Media 2005
Annual expenditures in ($) Millions
1. LEXICON MARKETING CORP. $181.48
2. PROCTER & GAMBLE CO. $158.16
3. UNIVISION COMMUNICATIONS INC. $136.26
4. GENERAL MOTORS CORP. $109.88
5. SEARS HOLDINGS CORP. $99.35
6. PEPSICO INC. $73.72
7. JOHNSON & JOHNSON $71.20
8. DAIMLERCHRYSLER AG $71.19
9. FORD MOTOR CO. $68.71
10. McDONALDS CORP. $66.78
11. WAL-MART STORES INC. $57.72
12. VERIZON COMMUNICATIONS INC. $56.45
13. SBC COMMUNICATIONS INC. $55.64
14. TOYOTA MOTOR CORP. $51.72
15. VENEVISION INTL $48.83
16. HYUNDAI CORP. $45.47
17. WALT DISNEY CO. $37.99
18. U.S. GOVT $36.78
19. L'OREAL SA $36.07
20. ALTRIA GROUP INC. $35.87
21. CISNEROS GROUP OF COS $35.13
22. TIME WARNER INC. $35.12
23. HOME DEPOT INC. $34.82
24. SABMILLER PLC $32.71
25. YUM BRANDS INC. $31.88
26. COCA-COLA CO. $30.16
27. GENERAL ELECTRIC CO. $29.69
28. DEUTSCHE TELEKOM AG $28.32
29. FORD MOTOR CO DLR ASSN $27.17
30. ANHEUSER-BUSCH COS INC. $27.05
31. KELLOGG CO. $26.61
32. EDIVISA SA DV CV $26.46
33. BALLY TOTAL FITNESS HOLDINGS $26.37
34. DIRECTV GROUP INC. $24.05
35. SOUTHWEST AIRLINES $23.84
36. SONY CORP. $23.44
37. HONDA MOTOR CO LTD $22.55
38. TEXAS PACIFIC GROUP $22.42
39. TARGET CORP. $21.82
40. GENERAL MOTORS CORP DLR ASSN $20.92
41. CLOROX CO. $20.53
42. GENERAL MOTORS CORP LOC DLR $20.10
43. UNILEVER $20.04
44. AMERICATEL CORP. $19.91
45. PETRONE GROUP $19.67
46. WENDYS INTL INC. $19.47
47. JC PENNEY CO INC. $19.03
48. NISSAN MOTOR CO LTD $18.41
49. AMERIQUEST MORTGAGE CO. $17.33
50. PFIZER INC. $16.67
Total: $2,240.98
Posted by Ahorre at 10:23 PM
November 11, 2006
Latin Grammy Broadcast Reaches Over 11 Million
The Univision Television Network's telecast of the 7th Annual Latin GRAMMY Awards reached over 11.3 million viewers and was also the #1 program in its time period in a number of major markets among key demos including Adults 18-34, 18-49, and Teens 12-17, regardless of language.
In comparison to other awards shows, the broadcast was an unqualified success garnering more total Hispanic Adults 18-49 than the combined audiences of The Academy Awards, The American Music Awards, The Billboard Music Awards, The Emmy Awards, The Golden Globes, and MTV's Video Music Awards. It also delivered nearly three times the Hispanic Adult 18-49 audience of the Latin Billboard Music Awards. The 11.3 million viewers reached also made it the 2nd highest audience in the history of the network.
In key local markets, the numbers were equally impressive. In Los Angeles, the program was #1 for the time period among Persons 2+ and in the key demos of Adults 18-34, 18-49, and Teens 12-17, beating all other stations in the market, regardless of language. In New York, this year's home to the event, the program was #1 among Adults 18-34, 18-49, and Teens 12-17. It was also #1 among Adults 18-34 in Chicago, Dallas, and San Francisco, and it was #1 in Households in Miami.
Posted by Ahorre at 02:44 PM
June 29, 2006
Hispanic TV Viewership
John Consoli - 55 percent of U.S. Hispanics watch television in both English and Spanish, while only 12 percent watch TV in only English and 31 percent in only Spanish, according to a study by Encuesta, Inc., a U.S. Hispanic marketing and research company. The survey also showed that over half (57 percent) of the U.S. Hispanics born in other countries watch television in English, while almost three-quarters (75 percent) of those born in the U.S. watch Spanish-language television.
The study also found that U.S.-born Hispanics are significantly more likely than their foreign-born counterparts to watch reality shows (28 percent vs. 18 percent) and sitcoms (25 percent vs. 16 percent).
Posted by Ahorre at 06:28 AM
May 31, 2006
US Hispanic Media Market
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence®, the research division of Hispanic Business Inc.
1) Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
2) While Spanish-language advertisingwas used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English.
3) Ad spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
Posted by Ahorre at 10:42 AM
December 05, 2005
2005 Spanish TV Ratings November Sweep
During this recent November sweep, Univision was the #1 network in Primetime among all Hispanic demographic groups, #1 in all program genres, and had 47 out of the top 50 regularly scheduled programs among Hispanic Adults 18-49 and all the top 10 primetime specials. Overall, Univision out-delivered ABC, CBS, NBC, FOX and Telemundo combined among Hispanic Adults 18-49.
Among the highest performing programs this past sweep period was Univision's first-ever Spanish-language broadcast of the Latin GRAMMY® Awards which resulted in nearly 2 million more viewers that the previous year's broadcast in English, delivered nearly 6 times the number of Hispanic Adult 18-49 viewers, and was the highest rated Latin GRAMMYs among Adults 18-34 ever, regardless of language.
In addition, Univision's broadcast of the "Premios TV y Novelas" awards program delivered its highest audience levels since its premiere in 1993.
Posted by Ahorre at 06:28 PM
November 12, 2005
GfK NOP Hispanic OmniTel Media and Entertainment Study
Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of GfK NOP's Hispanic OmniTel Media and Entertainment Study. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.
Hispanics Turn To TV Two To Three Times More Often Than Other Americans
Asked what they considered to be the best source of information on a variety of leisure activities, the majority of Hispanic Americans cited television as their preferred media source. Nearly two-thirds (64%) said they rely on television to learn about new movies coming to theaters, and nearly half (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanic Americans are much more likely than the general population to rely on television for information about travel and entertainment.
For example, Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% vs. 10%) or deciding to go to a concert or sporting event (48% vs. 16%).
"Marketers, particularly those in the media and entertainment industry, must be mindful of the critical role that TV plays in the marketing mix when looking to target Hispanic Americans," said Bruce Barr, Vice President, Omnibus Services for GfK NOP. "While some Hispanic Americans do turn to other media for information, there is a far less established "word-of-mouth" network for gathering information on mainstream American leisure activities, especially among the less acculturated Hispanics. Television fills this void when it comes to making entertainment-related decisions."
News Magazines, Sitcoms Favorite Primetime TV Format
The GfK NOP survey also found that the viewing patterns of Hispanics are generally very similar to the general population, but there are some exceptions to note. Findings indicate that while viewership of primetime sitcoms and reality shows are consistent, there are differences evident for news magazine and primetime drama viewership.
Specifically, comedies/sitcoms were consistently high between both groups (64% among Hispanics and 67% for the general population), and reality shows were consistently low (with only 37% of either group saying they routinely watch shows of this nature). Where the similarities erode, however, is among the other two main genres. The study reports that almost two thirds (65%) of Hispanic Americans regularly or occasionally watch primetime TV news magazine shows, compared to only 57% of the general population. In contrast, a little more than half (54%) Hispanic Americans regularly tune in to view primetime TV dramas, compared to 64% of the general population.
"Advertisers looking to use television to reach Hispanic Americans should give special consideration to news magazines and sitcoms over other primetime program formats," says Barr. "Marketers who recognize and understand the nuances of the Hispanic market are uniquely positioned to tailor their approach for a competitive advantage."
To view charts CLICK above on 'More Images'.
For more information at
>http://www.gfk.com
Posted by Ahorre at 12:43 PM