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Hispanic Print and Hispanc TV Top Advertisers
December 2005, HISPANIC BUSINESS Magazine BY Joel Russell
Top advertisers in the Hispanic market spent $2.2 billion between July 2004 and June 2005, according research firm TNS. The measurement of actual expenditures, not estimates, and inclusion of new media outlets makes the 2005 Hispanic Business Top 50 Advertisers directory more accurate than ever.
Hispanic Business Magazine Top 50 Advertisers in Hispanic TV and Print Media 2005
Annual expenditures in ($) Millions
1. LEXICON MARKETING CORP. $181.48
2. PROCTER & GAMBLE CO. $158.16
3. UNIVISION COMMUNICATIONS INC. $136.26
4. GENERAL MOTORS CORP. $109.88
5. SEARS HOLDINGS CORP. $99.35
6. PEPSICO INC. $73.72
7. JOHNSON & JOHNSON $71.20
8. DAIMLERCHRYSLER AG $71.19
9. FORD MOTOR CO. $68.71
10. McDONALDS CORP. $66.78
11. WAL-MART STORES INC. $57.72
12. VERIZON COMMUNICATIONS INC. $56.45
13. SBC COMMUNICATIONS INC. $55.64
14. TOYOTA MOTOR CORP. $51.72
15. VENEVISION INTL $48.83
16. HYUNDAI CORP. $45.47
17. WALT DISNEY CO. $37.99
18. U.S. GOVT $36.78
19. L'OREAL SA $36.07
20. ALTRIA GROUP INC. $35.87
21. CISNEROS GROUP OF COS $35.13
22. TIME WARNER INC. $35.12
23. HOME DEPOT INC. $34.82
24. SABMILLER PLC $32.71
25. YUM BRANDS INC. $31.88
26. COCA-COLA CO. $30.16
27. GENERAL ELECTRIC CO. $29.69
28. DEUTSCHE TELEKOM AG $28.32
29. FORD MOTOR CO DLR ASSN $27.17
30. ANHEUSER-BUSCH COS INC. $27.05
31. KELLOGG CO. $26.61
32. EDIVISA SA DV CV $26.46
33. BALLY TOTAL FITNESS HOLDINGS $26.37
34. DIRECTV GROUP INC. $24.05
35. SOUTHWEST AIRLINES $23.84
36. SONY CORP. $23.44
37. HONDA MOTOR CO LTD $22.55
38. TEXAS PACIFIC GROUP $22.42
39. TARGET CORP. $21.82
40. GENERAL MOTORS CORP DLR ASSN $20.92
41. CLOROX CO. $20.53
42. GENERAL MOTORS CORP LOC DLR $20.10
43. UNILEVER $20.04
44. AMERICATEL CORP. $19.91
45. PETRONE GROUP $19.67
46. WENDYS INTL INC. $19.47
47. JC PENNEY CO INC. $19.03
48. NISSAN MOTOR CO LTD $18.41
49. AMERIQUEST MORTGAGE CO. $17.33
50. PFIZER INC. $16.67
Total: $2,240.98
Ahorre November 21, 2006 10:23 PM