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Hispanic TV Viewership
John Consoli - 55 percent of U.S. Hispanics watch television in both English and Spanish, while only 12 percent watch TV in only English and 31 percent in only Spanish, according to a study by Encuesta, Inc., a U.S. Hispanic marketing and research company. The survey also showed that over half (57 percent) of the U.S. Hispanics born in other countries watch television in English, while almost three-quarters (75 percent) of those born in the U.S. watch Spanish-language television.
The study also found that U.S.-born Hispanics are significantly more likely than their foreign-born counterparts to watch reality shows (28 percent vs. 18 percent) and sitcoms (25 percent vs. 16 percent).
Ahorre June 29, 2006 06:28 AM