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Latin Grammy Broadcast Reaches Over 11 Million
The Univision Television Network's telecast of the 7th Annual Latin GRAMMY Awards reached over 11.3 million viewers and was also the #1 program in its time period in a number of major markets among key demos including Adults 18-34, 18-49, and Teens 12-17, regardless of language.
In comparison to other awards shows, the broadcast was an unqualified success garnering more total Hispanic Adults 18-49 than the combined audiences of The Academy Awards, The American Music Awards, The Billboard Music Awards, The Emmy Awards, The Golden Globes, and MTV's Video Music Awards. It also delivered nearly three times the Hispanic Adult 18-49 audience of the Latin Billboard Music Awards. The 11.3 million viewers reached also made it the 2nd highest audience in the history of the network.
In key local markets, the numbers were equally impressive. In Los Angeles, the program was #1 for the time period among Persons 2+ and in the key demos of Adults 18-34, 18-49, and Teens 12-17, beating all other stations in the market, regardless of language. In New York, this year's home to the event, the program was #1 among Adults 18-34, 18-49, and Teens 12-17. It was also #1 among Adults 18-34 in Chicago, Dallas, and San Francisco, and it was #1 in Households in Miami.
Ahorre November 11, 2006 02:44 PM