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US Hispanic Media Market
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence®, the research division of Hispanic Business Inc.
1) Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
2) While Spanish-language advertisingwas used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English.
3) Ad spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
Ahorre May 31, 2006 10:42 AM