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Castrol GTX Motor Oil Spanish US Hispanic Advertising
Futbol - Hispanic agency Háblame has completed production of a U.S. Hispanic advertising campaign for Castrol GTX High Mileage motor oil. The Spanish language campaign was launched on May 13, 2010 and will run through the rest of the year.
The TV spots will air in 12 Hispanic-dominant markets on major U.S. Hispanic media outlets and will lend key support to Castrol’s worldwide sponsorship of the 2010 FIFA World Cup, running June 11 through July 11, 2010. Radio spots will help round out the support and will be featured on major Hispanic radio networks nationally. The campaign consists of two :30 TV spots and two :60 radio spots.
Háblame worked very closely with the New Jersey-based BP’s Castrol GTX High Mileage advertising and brand teams, as well as BP’s agency-of-record Ogilvy New York, in developing the U.S. Hispanic campaign for the brand.
Ahorre May 18, 2010 06:50 AM