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Brewers executive vice president-business operations Rick Schlesinger said the contract with the multicultural marketing firm is critical to its Hispanic marketing efforts.

"The Hispanic community is the fastest growing community in southeastern Wisconsin," he said in a statement.

The Milwaukee Brewers' marketing efforts for Hispanic fans include enhancing access to ticket purchases through the development of Spanish-language, community-based ticketing outlets, the team said. The Brewers also plan on increasing the levels of Spanish-language advertising, marketing and promotional efforts.