Abogados

HISPANIC PR - The Cisneros Group of Companies today announced that Movida, the nation's first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, is now a proud sponsor of the FitzBradshaw NASCAR team. Racing NASCAR Busch Series team, Fitz Contreras Racing NASCAR Busch East Series team, and FitzContreras Racing NASCAR Mexico Team.

Along with Family Dollar, one of Movida's distribution partners, Movida is sponsoring the only nationally certified, minority-owned team/company in NASCAR's top three elite series. The team includes drivers Carlos Contreras and Ruben Pardo. Pardo currently leads the Sunoco "Rookie of the Year" contest in the NASCAR Busch East Series, co-owned by Armando Fitz and Carlos Contreras.

Analysts now estimate that NASCAR is rapidly growing in popularity with U.S.-Hispanic sports fans and already reaches 12% of the U.S. Hispanic population. With a Movida presence in at least six races in the U.S. and Mexico, from late September to early November, the Movida brand will reach nearly 10 million Hispanics. NASCAR is the No. 2 regular season sport on TV, trailing only the National Football League (NFL).

Movida Chairman and Chief Executive Enrique Garcia said: "We are proud to be able to join with Family Dollar and other sponsors of the Movida FitzBradshaw NASCAR team. Like NASCAR, Movida is popular and fast-growing among U.S.-Hispanics, the fastest-growing consumer sector in the U.S. We look forward to a long and successful relationship with our new teammates," Mr. Garcia said.

Movida is the leader in providing wireless phone service designed for the communications needs, budgets and cultural heritage of the U.S.-Hispanic market. Movida now expects that by year end 2007 it will have close to 500,000 subscribers.

Originally launched at Wal-Mart stores across the nation, Movida is now available at thousands of additional retail sales outlets including Family Dollar Stores, Blockbuster Puerto Rico, Circle K, ConocoPhillips, Duane Reade (starting October 1st), Kmart, Pueblo Supermarkets, Radio Shack (Franchises), and Valero among others.

Movida Communications, Inc. -- majority-owned by Cisneros -- is a wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint's all-digital, all-PCS nationwide wireless network.

As the nation's first MVNO (Mobile Virtual Network Operator) targeted at Hispanics, Movida offers all standard custom calling features plus a suite of international voice and data services featuring culturally and geographically-focused content in Spanish.