November 24, 2009
Mexico Travel Tourism Social Media Marketing
Mexico Travel - Quepasa.com, one of the world’s fastest-growing Latino social networks, today announced that it will be collaborating with Mexico’s Tourism Board officially known as the Consejo de Promocion Turistica de Mexico, SA de CA with regards to an online initiative aimed at promoting tourism to Mexico.
As part of this program, Quepasa will promote Mexico’s beautiful tourist destinations via online communities, which will index content related to specific destination and facilitate user interaction via blogs and viral tools. At the same time, Quepasa and Mexico’s Tourism Board will be approaching online travel agencies, hotels and airlines with regards to sponsoring a broader viral campaign using the Quepasa Distributed Social Media platform.
“Over the last several months, Mexico has received an unfair share of negative press,” said John Abbott, Quepasa’s CEO. “We believe that the word of mouth nature of our social media platform in combination with content relevant to the North American tourist provides the most effective and authentic solution toward reestablishing Mexico as one of the most attractive tourist destinations in the world.”
Posted by Ahorre at 07:47 AM
December 27, 2007
Pollo Campero Restaurants In Walmart Stores
A Latin American chicken restaurant giant will be moving into Wal-Mart locations nationwide, an agreement that capitalizes on the rapidly expanding Hispanic market here and across the country. The venture begins next year with the company leasing out space to allow for 500 Pollo Campero restaurants inside their stores by 2012.
Founded in 1971 in Guatemala, the restaurant is known for its grilled and lightly breaded chicken with American and authentic side dishes and drinks. The chain has opened 226 locations worldwide and 36 freestanding restaurants in the United States where the Latino population is historically dense, including California, Texas, Washington, D.C., New York and Illinois. The restaurant's first eatery in Florida is set to open in Boynton Beach this week.
Eleven percent of the Tampa Bay area's market including Manatee and Sarasota counties was made up of Hispanics in 2004, according to data from Global Insight, provided by the Sarasota-based Nuevo Advertising. Those consumers represent 7 percent of consumer spending for that same region. The Latino population in 2006 was nearly 39,000 in Manatee County and more than 24,000 in Sarasota County.
Posted by Ahorre at 05:06 PM
July 14, 2005
Spanish Word of Mouth Marketing hits Hispanic Market
By Anna Heinemann AdAge Buzz marketing, or grass-roots word-of-mouth promotion, which has become a standard technique for mainstream marketers, is now being deployed on a large scale in the U.S. Hispanic community. And BzzAgent, a 4-year-old, Boston-based buzz-marketing agency that has been servicing mainstream clients, is one of those leading the charge.
How it Works: Volunteers, called “BzzAgents,” sign up via the Web and are sent samples and background information on products from marketing campaigns that match their agent profiles. After using a product, the agents are encouraged to share their opinions of the product with friends, family and even strangers.
Posted by Ahorre at 10:30 AM
April 25, 2005
Word of Mouth Marketing via Face to Face
NOP World announced results of a national study uncovering where the "roots" of grassroots marketing lie. The findings reveal face-to-face remains the strongest medium for spreading word-of-mouth (W.O.M.)
When asked how they make recommendations, 80% of consumers say they make them in-person, followed by 68% who say they make them over the telephone. This phenomenon is even stronger among the Influentialssm, (the one in ten Americans who tell the other nine how to vote, where to eat and what to buy, according to over 60 years of NOP World research) with 90% of this group making in-person recommendations and 79% making recommendations by phone.
Surprisingly, the study found that less than 40% of consumers use e-mail to make recommendations to others, including via personal e-mail (37%), by e-mail forwarding (32%) or through mass e-mails (12%). While slightly higher percentages of Influentials use e-mail (personal e-mail 53%, e-mail forwarding 39% and mass e-mails 18%), face-to-face communication still far outweighs this medium.
"Despite widespread technology adoption, marketers must understand that the majority of word-of-mouth is still done at the coffee house, in the mall, over brunch or at the gym," explains Jon Berry, Vice President, NOP World. "Although technology and the Internet play a significant role in spreading word-of-mouth, live discussions are still driving the trend."
Conversation Catalysts
Recommendations are triggered from a variety of factors, as Americans are inspired by different forms of marketing and media. Consumers said the following contributed to a recommendation made in the past year:
"It is crucial that buzz marketing and blogs do not replace conventional print and television advertising," explains Berry. "Companies should avoid putting all of their eggs in one marketing basket, by developing integrated plans that incorporate all media."
Familiarity Breeds Word-of-Mouth, But So Does Geography
While respondents say they are most likely to pass along a recommendation to friends (88%), family members (87%), people who share the same interests (66%) and colleagues (61%), significant numbers also say they spread the word to neighbors (42%), community group members (42%), other consumers (35%) and fellow parents at kids' activities (27%).
Word-of-Mouth...A Double-Edged Sword
Although generating W.O.M. is crucial to any marketing campaign, criticism can be spread as easily as recommendations. More than 40% of Americans share their negative opinions about travel (51%), health and fitness issues (50%), technology (48%), TV programs (46%) and investments (41%).
"Word-of-mouth can be extremely powerful, but it is not a one-way street," explains Berry. "Disgruntled consumers are ready, willing and able to use this medium, and companies must take steps to identify, reach out to and pacify this group."
Posted by Ahorre at 10:20 PM