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Pollo Campero Restaurants In Walmart Stores
A Latin American chicken restaurant giant will be moving into Wal-Mart locations nationwide, an agreement that capitalizes on the rapidly expanding Hispanic market here and across the country. The venture begins next year with the company leasing out space to allow for 500 Pollo Campero restaurants inside their stores by 2012.
Founded in 1971 in Guatemala, the restaurant is known for its grilled and lightly breaded chicken with American and authentic side dishes and drinks. The chain has opened 226 locations worldwide and 36 freestanding restaurants in the United States where the Latino population is historically dense, including California, Texas, Washington, D.C., New York and Illinois. The restaurant's first eatery in Florida is set to open in Boynton Beach this week.
Eleven percent of the Tampa Bay area's market including Manatee and Sarasota counties was made up of Hispanics in 2004, according to data from Global Insight, provided by the Sarasota-based Nuevo Advertising. Those consumers represent 7 percent of consumer spending for that same region. The Latino population in 2006 was nearly 39,000 in Manatee County and more than 24,000 in Sarasota County.
Ahorre December 27, 2007 05:06 PM | Hispanic Marketing | Sales | Marketing | Promotions | Internet Marketing