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Spanish Word of Mouth Marketing hits Hispanic Market
By Anna Heinemann AdAge Buzz marketing, or grass-roots word-of-mouth promotion, which has become a standard technique for mainstream marketers, is now being deployed on a large scale in the U.S. Hispanic community. And BzzAgent, a 4-year-old, Boston-based buzz-marketing agency that has been servicing mainstream clients, is one of those leading the charge.
How it Works: Volunteers, called “BzzAgents,” sign up via the Web and are sent samples and background information on products from marketing campaigns that match their agent profiles. After using a product, the agents are encouraged to share their opinions of the product with friends, family and even strangers.
Ahorre July 14, 2005 10:30 AM