http://www.ahorre.com/blog/ US Hispanic Marketing Business News Hispanic Market Social Media. Hispanic Internet Marketing Sales SEO SEM Spanish Search Engine Marketing Spanish Internet Marketing en-us Copyright 2012 Tue, 31 Jan 2012 10:15:31 -0500 Tue, 31 Jan 2012 10:16:48 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/ad_spending_climbs_2012_digital_hits_2013/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/ad_spending_climbs_2012_digital_hits_2013/ Advertising Online Tue, 31 Jan 2012 10:15:31 -0500 By Loida Rosario, Marketing Strategist and Innovation Guru - The future cannot be predicted. Peter Drucker reminds us. To influence the future, you have to create it. Betting on the right trends helps create that future. The explosion of social... http://www.ahorre.com/blog/hispanic_marketing/gen_info/us_hispanic_market_2012_predictions_loida_rosario/ http://www.ahorre.com/blog/hispanic_marketing/gen_info/us_hispanic_market_2012_predictions_loida_rosario/ Gen Info Thu, 05 Jan 2012 12:21:07 -0500 The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since... http://www.ahorre.com/blog/hispanic_marketing/business/us_population_313_million_on_new_years_day/ http://www.ahorre.com/blog/hispanic_marketing/business/us_population_313_million_on_new_years_day/ Business Thu, 05 Jan 2012 12:15:32 -0500 U.S. Hispanic Marketing Summit UPDATES The US Hispanic Marketing Summit that is scheduled to be held on February 27-29, 2012 in Miami, FL. The forum has come about in response to the US Hispanic buying power reaching $1 Trillion annually... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/us_hispanic_marketing_summit_2012/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/us_hispanic_marketing_summit_2012/ Advertising Online Thu, 05 Jan 2012 12:08:30 -0500 Cheerios is adding its newest cereal flavor, Dulce de Leche Cheerios. “We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios... http://www.ahorre.com/blog/hispanic_marketing/business/general_mills_unveils_dulce_de_leche_cheerios/ http://www.ahorre.com/blog/hispanic_marketing/business/general_mills_unveils_dulce_de_leche_cheerios/ Business Thu, 05 Jan 2012 02:13:35 -0500 Hispanic Market Search & Social Marketing - SES Conference & Expo is excited to bring back SES Latino, Friday, October 7th SES Latino Registration - In the past decade, the U.S. Latino population grew by 43%, surpassing 50 million and... http://www.ahorre.com/blog/hispanic_marketing/marketing_hispanics/latinons_ses_conference_expo_latino/ http://www.ahorre.com/blog/hispanic_marketing/marketing_hispanics/latinons_ses_conference_expo_latino/ Marketing Hispanics Mon, 12 Sep 2011 23:21:23 -0500 More Than TV: Univision Sells Hispanic Expertise - Media Company Beefs Up Client-Development Group, Which Acts as Consultancy to Understand Consumers By: Laurel Wentz May 16, 2011 - As Hispanic media owners aggressively push the latest Census data to encourage... http://www.ahorre.com/blog/hispanic_marketing/advertising_publicidad/spanish_hispanic_market_consulting_client_development_teams/ http://www.ahorre.com/blog/hispanic_marketing/advertising_publicidad/spanish_hispanic_market_consulting_client_development_teams/ Advertising Publicidad Wed, 06 Jul 2011 13:09:21 -0500 By: E.J. Schultz - As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in... http://www.ahorre.com/blog/hispanic_marketing/bodega_association/beer_marketing_beers_spanish_bodegas_battles/ http://www.ahorre.com/blog/hispanic_marketing/bodega_association/beer_marketing_beers_spanish_bodegas_battles/ Bodega Association Wed, 06 Jul 2011 12:37:35 -0500 Where Does Multicultural Targeting Fit in a Diverse World? By: Matt Carmichael - Advertisers on Facebook can single out profiles of married men who love cats, but what they can't target is Hispanics. Or blacks. Or Asians. That's not to... http://www.ahorre.com/blog/hispanic_marketing/internet_advertising/multicultural_social_media_target_advertisings/ http://www.ahorre.com/blog/hispanic_marketing/internet_advertising/multicultural_social_media_target_advertisings/ Internet Advertising Wed, 06 Jul 2011 12:34:40 -0500 By: Edmund Lee - While most of the web's biggest publishers and advertisers such as Google, Time Inc., General Motors and Kraft Foods have adopted the ad industry program regulating privacy, smaller companies have yet to sign on in any... http://www.ahorre.com/blog/hispanic_marketing/internet_advertising/how_to_get_free_internet_advertising_icons/ http://www.ahorre.com/blog/hispanic_marketing/internet_advertising/how_to_get_free_internet_advertising_icons/ Internet Advertising Wed, 06 Jul 2011 12:29:56 -0500 Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.... http://www.ahorre.com/blog/hispanic_marketing/social_media/hispanic_market_social_media_programs/ http://www.ahorre.com/blog/hispanic_marketing/social_media/hispanic_market_social_media_programs/ Social Media Tue, 26 Apr 2011 09:28:35 -0500 Marketing Officers endorse Custom Content - A new study commissioned by the Custom Content Council—surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance—showed a marked improvement across all categories of usage, receptivity and results. The... http://www.ahorre.com/blog/hispanic_marketing/us_hispanic_market/custom_content_marketing_results_surveys/ http://www.ahorre.com/blog/hispanic_marketing/us_hispanic_market/custom_content_marketing_results_surveys/ U.S. Hispanic Market Fri, 01 Apr 2011 09:36:03 -0500 General-market’s top media buying and planning agencies are adding yet another event to their already cramped Upfront agenda in May. This time they will have to make room for a Cinco de Mayo digital feast, or rather “Clicko-de-Mayo” celebration, organized... http://www.ahorre.com/blog/hispanic_marketing/hispanic_online_advertising/clicko_de_mayo_digital_marketing_advertising/ http://www.ahorre.com/blog/hispanic_marketing/hispanic_online_advertising/clicko_de_mayo_digital_marketing_advertising/ Hispanic Online Advertising Wed, 30 Mar 2011 07:22:59 -0500 The Hidden Reach of Hispanic Newspapers" Mar 25, 2011 By Nile Wendoff Chicago - Conventional media strategy typically believes that television followed by radio is the best way to take your message to market because of their high audience reach.... http://www.ahorre.com/blog/hispanic_marketing/advertising/us_hispanic_newspapers_reach_2011_2012/ http://www.ahorre.com/blog/hispanic_marketing/advertising/us_hispanic_newspapers_reach_2011_2012/ Advertising Sat, 26 Mar 2011 07:48:07 -0500 Latinos - By Karen Lee - Central Falls has claimed a record as Rhode Island’s first Hispanic-majority city, according to 2010 Census data released. The population of Central Falls grew by only 448 to 19,374. But the city’s Hispanic population... http://www.ahorre.com/blog/hispanic_marketing/avanzando/latinos_central_falls_rhode_island_latinos_census_2010/ http://www.ahorre.com/blog/hispanic_marketing/avanzando/latinos_central_falls_rhode_island_latinos_census_2010/ Avanzando Thu, 24 Mar 2011 08:19:38 -0500