http://www.ahorre.com/blog/ U.S. Hispanic Business Marketing Info. Hispanic Market. Hispanic Marketing Hispanic Market News. en-us Copyright 2008 Tue, 22 Apr 2008 07:49:32 -0500 Tue, 22 Apr 2008 07:51:15 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss About Hispanic Marketing - Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/association_of_hispanic_advertising_agencies/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/association_of_hispanic_advertising_agencies/ Advertising Online Tue, 22 Apr 2008 07:49:32 -0500 By Laurel Wentz AdAge.com Published: February 11, 2008 U.S. Hispanics have flocked to the internet, but with few Hispanic online-advertising networks and little Spanish-language search advertising, they're not as easy for advertisers to target as non-Hispanics. Hoping to change that,... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_us_hispanic_spanish_internet_ad_networks/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_us_hispanic_spanish_internet_ad_networks/ Advertising Online Mon, 11 Feb 2008 10:01:46 -0500 Feb 1st Daily News article on email marketing to the US Hispanic Market. The Hispanic population is more likely to accept e-mail marketing than consumers in other demographic groups. That's the finding from research by Chicago-based Mintel Comperemedia, which reports... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/spanish_email_marketing_to_us_hispanic_market/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/spanish_email_marketing_to_us_hispanic_market/ Advertising Online Fri, 01 Feb 2008 07:42:25 -0500 Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report.... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_spanish_online_advertising_networks/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_spanish_online_advertising_networks/ Advertising Online Fri, 01 Feb 2008 07:37:04 -0500 A Latin American chicken restaurant giant will be moving into Wal-Mart locations nationwide, an agreement that capitalizes on the rapidly expanding Hispanic market here and across the country. The venture begins next year with the company leasing out space to... http://www.ahorre.com/blog/hispanic_marketing/word_of_mouth_marketing/pollo_campero_restaurants_in_walmart_stores/ http://www.ahorre.com/blog/hispanic_marketing/word_of_mouth_marketing/pollo_campero_restaurants_in_walmart_stores/ Word of Mouth Marketing Thu, 27 Dec 2007 17:06:26 -0500 Hispanic Market - Advertising sales forecast has just been released by ZenithOptimedia and once again the Internet comes out smelling like a rose while some traditional forms of media, especially newspapers, simply come out smelling. The Center for Media Research... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_internet_advertising_sales_forecast_report/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/about_internet_advertising_sales_forecast_report/ Advertising Online Tue, 11 Dec 2007 14:38:25 -0500 The "Big Three" classified advertising categories -- automotive, recruitment and real estate -- are expected to have a 37.7 percent share of all online ad spending in 2008, and to have an 18.3 percent share of total ad spending, a... http://www.ahorre.com/blog/hispanic_marketing/advertising_online/automotive_real_estate_recruiting_internet_advertising_money/ http://www.ahorre.com/blog/hispanic_marketing/advertising_online/automotive_real_estate_recruiting_internet_advertising_money/ Advertising Online Fri, 07 Dec 2007 20:31:36 -0500 US Hispanic Internet Marketing - HISPANIC PR - Strategic Research Institute (SRI), an organization that creates, produces and manages conferences covering industry specific business-to-business topics, today announced its 14th Annual Marketing to U.S. Hispanics & Latin America Conference. This must-attend... http://www.ahorre.com/blog/hispanic_marketing/blogs/marketing_to_us_hispanics_and_latin_america_conference/ http://www.ahorre.com/blog/hispanic_marketing/blogs/marketing_to_us_hispanics_and_latin_america_conference/ Blogs Tue, 04 Dec 2007 13:15:13 -0500 by Karl Greenberg- NASCAR TEAM OWNERS AND LEAGUE marketers agreed on several points during the opening panel of the 8th Annual Motorsports Marketing Forum in New York on Tuesday. Among them: motorsports needs to grow its base without alienating core... http://www.ahorre.com/blog/hispanic_marketing/business/about_nascar_hispanic_marketing/ http://www.ahorre.com/blog/hispanic_marketing/business/about_nascar_hispanic_marketing/ Business Thu, 29 Nov 2007 08:57:07 -0500 About Small Business - A new study confirms that 72 percent of Hispanics in the King, Snohomish and Pierce counties of Washington state speak Spanish at home more than English—far more than the nationwide figure of 34 percent. Hispanic Consumers... http://www.ahorre.com/blog/hispanic_marketing/advertising/the_seattle_hispanic_market_study/ http://www.ahorre.com/blog/hispanic_marketing/advertising/the_seattle_hispanic_market_study/ Advertising Fri, 21 Sep 2007 11:46:20 -0500 Hispanic PR - America is undergoing a tremendous cultural shift as Hispanics, Asians, and African Americans are forming an increasingly important part of our nation with over 80 percent of the nation’s growth and nearly 100 million people. The marketing... http://www.ahorre.com/blog/hispanic_marketing/business/market_intelligence_summit_to_reveal_consumer_diversity_and_growth/ http://www.ahorre.com/blog/hispanic_marketing/business/market_intelligence_summit_to_reveal_consumer_diversity_and_growth/ Business Fri, 21 Sep 2007 11:25:52 -0500 By Pew Hispanic Susannah Fox and Gretchen Livingston More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and... http://www.ahorre.com/blog/hispanic_marketing/internet/latinos_online_hispanic_internet_use_vs_nonhispanics/ http://www.ahorre.com/blog/hispanic_marketing/internet/latinos_online_hispanic_internet_use_vs_nonhispanics/ Internet Wed, 19 Sep 2007 08:27:24 -0500 Mexico Travel and Vacation - The Mexico Tourism Board has selected Machado / Garcia-Serra Communications as agency of record for media planning and buying in the United States and Canada. MGS will begin working immediately on the $40 million dollar... http://www.ahorre.com/blog/hispanic_marketing/travel/mexico_travel_agency_of_record/ http://www.ahorre.com/blog/hispanic_marketing/travel/mexico_travel_agency_of_record/ Travel Sat, 15 Sep 2007 14:28:11 -0500 Hispanic Marketing - When it comes to consumer interest in non-traditional advertising media, Billboards and the newer phenomenon of product placement in television top the list, according to the latest research data from Mediamark Research.... http://www.ahorre.com/blog/hispanic_marketing/advertising/billboard_media_advertising_study/ http://www.ahorre.com/blog/hispanic_marketing/advertising/billboard_media_advertising_study/ Advertising Sat, 15 Sep 2007 14:13:29 -0500 Hispanic Marketing - As planned vehicle purchasers hit a 5 year low, radio continues to be one of the best ways to reach those adults who are still in the auto purchase market. These are the findings from The Media... http://www.ahorre.com/blog/hispanic_marketing/advertising_publicidad/purchasing_auto_radio_advertising_media_buying/ http://www.ahorre.com/blog/hispanic_marketing/advertising_publicidad/purchasing_auto_radio_advertising_media_buying/ Advertising Publicidad Sat, 15 Sep 2007 13:57:23 -0500