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Edward James Olmos & Latino Literacy Now Sponsorships
Edward James Olmos & Latino Literacy Now Present Our Complete 2006 Event Schedule Including 4 stops on the Latino Book & Family Festival Tour - Celebrating Ten Years of Hosting Quality Events Designed to Advance Latino Literacy
€ Three New Sponsorship Opportunities for 2006:
1. National Latino Literacy Day & the Folklórico Challenge USA. (http://www.FCUSA.org). Individualized sponsorship proposals are available for this event to be held once again at Los Angeles’ Wilshire Ebell Theater.
2. Sponsor A Reception. Author VIP area; Volunteers area; Sponsors VIP Area; Exhibitors Welcoming Reception.
3. Festival Webcasting. Our “On Demand” web cast and archiving of Festival seminars, authors and discussion panels is now available for sponsorship. (http://www.diversitybroadband.com/lbff/index2.html)
€ The 2006 Festival Tour will be adding a new feature to its educational lineup: The Beca Project. Created and hosted by acclaimed actress Ruth Livier, this live, on-site program features competing teams, composed of a student, a celebrity and a teacher/parent in a quiz-show format competing for sponsored prizes and scholarships. We are honored to be hosting this exciting, educational and important event at all our Festivals in 2006. Sponsorship of this feature of our Festival Program will be added, at no extra cost, as a participating benefit to the first Padrino sponsor signing up at each Festival. Sponsors will receive (in addition to all published Padrino benefits) stage signage during the program.
€ We consider our Festivals to be excellent marketing opportunities for corporate America, government agencies and small business to directly interact with Latino consumers in a business friendly, noise controlled environment. So whether you are interested in direct sales, sales promotion, sampling, brand introduction, product demonstrations or corporate image enhancement, the Latino Book and Family Festival should be on your events calendar.
€ Background information on the Festivals, including sponsorship & exhibiting costs, an audience profile based on attendee surveys gathered at 2005 events (see sample demographics that follow) and details on each market & venue is available upon request.
€ Sample demographics:
Average Age
Chicago: 26.6
Los Angeles: 25.5
Ethnicity
Chicago: 82% Mexican/Chicano
Los Angeles: 76% Mexican/Chicano
Sex
Chicago: 55% Female
Los Angeles: 59% Female
€ Additional background information and a video archive of the 2005 tour may be found online at: http://www.LBFF.us
€ Forecasted total 2006 Festival attendance: 110,000
€ Each Festival is free to attendees and is open to the public from 10am till 6pm on Saturday and 10am to 5pm on Sunday. The Festival is operated by Latino Literacy Now, a 501(c)(3) not-for-profit organization (33-0868486).
€ “Early Bird” special discounts on sponsorships and booth purchase are available until February 28, 2006.
Please call for more information or to discuss how we might create a unique sponsorship position that would address your Hispanic marketing goals.
Sincerely,
Jim Sullivan
Latino Literacy Now
Executive Director
2777 Jefferson St., Ste 200
Carlsbad, CA 92008
760-434-4484
Fax: 760-434-7476
jim@LBFF.us
http://www.LBFF.us
http://www.FCUSA.org
2006 Event Dates
Houston Latino Book & Family Festival
4th Annual
May 6-7
Site: George R Brown Convention Center
Latino Book Awards
8th Annual
May 20
Washington, D.C.
During BookExpoAmerica
Dallas/Ft. Worth Latino Book & Family Festival
2nd Annual
July 29-30
Dallas Market Center
National Latino Literacy Day &
Folklórico Challenge USA 2005 Finals
2nd Annual
August 19
Wilshire Ebell Theater, Los Angeles
Los Angeles Latino Book & Family Festival
10th Annual
October 14-15
Fairplex, Pomona
Chicago Latino Book & Family Festival
8th Annual
November 11-12
Unity School, Cicero, IL
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