US Hispanic Marketing

Portland, ME--(HISPANIC PR WIRE)--November 7, 2005--Diversified Business Communications and Oxford Publishing today jointly announce the 2006 co-location of Expo Comida Latina and Nightclub & Bar Beverage and Food Fiesta Latina. Last April in San Antonio, Expo Comida Latina (ECL) debuted as the largest Hispanic food and beverage event in the great state of Texas. For 2006, ECL Texas will be joined by Nightclub & Bar Beverage and Food Fiesta Latina to create a mega-event.

The co-location of the two events will feature more than 300 leading suppliers of Hispanic food and beverage to create a one-stop shopping experience for the industry professional seeking the latest in Hispanic food and beverages. The combined exposition will be held at the George R. Brown Convention Center in Houston, April 24-25. Nightclub & Bar Beverage and Food Fiesta Latina, the nation’s largest Hispanic nightclub and bar event, is produced by Oxford Publishing and has been held in San Diego and Los Angeles prior to the co-location in Houston. Oxford Publishing produces the Nightclub & Bar/Beverage Retailer/Beverage & Food Convention and Trade Show that is held annually in Las Vegas, which is the largest beverage and food event in the Western Hemisphere. Oxford Publishing also publishes three national trade magazines: Nightclub & Bar, Beverage Retailer, and ¡Salud! y Buen Provecho.

"We are so excited to announce this strategic co-location and collaboration for our Houston event," said Brian Randall, Vice President and ECL-Texas Show Director. "Attendees from retail and foodservice will now have the entire Hispanic food and beverage industry to explore...taking advantage of new products to grow their business with exciting, authentic flavors." The ECL Texas will jump from more than 150 exhibiting companies to nearly 300 companies with thousands of food and beverage products from 15 countries. Attendance at the event is expected to top 3,000 retail and foodservice business professionals.

"Our teams have been working several weeks to construct a winning co-location for the Hispanic food and beverage communities, " states Jennifer Robinson, Chief Operating Officer of Oxford Publishing. "Together we are building the largest Hispanic food and beverage event in North America. Key buyers from all over the country looking for authentic, exciting products to increase their sales and enhance their menus. This mega-event provides a platform that allows key buyers and sellers to roll-up their sleeves and get down to business. Beverage is our core business, so teaming up with Expo Comida Latina, which is synonymous with food—brings a unparalleled merger of beverage and food that will offer attendees a show experience that is sure to enrich their profitability.”

Both Fiesta Latina and Expo Comida Latina have developed over the last 4 years to become the platform for the introduction of new Hispanic products to North America. As the growing number of retail and foodservice businesses seek to add more authentic, innovative flavors and products, the need for a comprehensive industry event is driving this dynamic collaboration. The event will debut at the George R. Brown Convention Center on April 24-25. For more information, please visit: http://www.expo-comida-latina.com or http://www.nightclub.com today.

About Expo Comida Latina
Expo Comida Latina was launched in Los Angeles in 2002 as the first-ever business event for the Hispanic food and beverage market. Expo Comida Latina is now firmly established as a leading resource for the Hispanic food and beverage industry, where foodservice and retail buyers can explore new authentic Latin products from suppliers throughout the Americas. For more news and information on Expo Comida Latina and its events in Los Angeles, New York or Texas visit: http://www.expo-comida-latina.com.

About Nightclub & Bar Beverage and Food Fiesta Latina
This show combines the elements of a traditional Nightclub & Bar show and offers an in-depth study focused on the Latino/Hispanic market. It’s a marketplace of ideas and opportunities where professionals in all segments of the hospitality industry can learn and network as the nation responds to this rapidly expanding market. This event provides a complete line-up of educational sessions that are targeted to boost profitability, along with an exhibit hall packed with new products and services and a host of networking events that create endless opportunities for buyers and sellers to meet. http://www.nightclub.com

About Diversified Business Communications
Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through award-winning publications and internationally acclaimed trade shows produced on four continents Some of the other products in Diversified’s food portfolio include Kosherfest, SeaFood Business magazine, the International Boston Seafood Show and Fine Food Australia. For more information, visit: http://www.divbusiness.com.

About Oxford Publishing, Inc.
Oxford Publishing, Inc. publishes three national trade magazines: Nightclub & Bar, Beverage Retailer, ¡Salud! y Buen Provecho and produces the largest beverage and food event in the industry with their annual Nightclub & Bar/Beverage Retailer/Beverage & Food Convention and Trade Show that is held in Las Vegas each March. They also produce other shows in various cities across the United States including their successful East Coast launch in Atlantic City this past October. http://www.oxfordpublishinginc.com