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The Mall Business Plan
Shopping - You don't have to be a commercial real estate broker to understand that a retail shopping mall is not in the business of selling goods to the public; it is in the business of attracting and retaining quality retailers.
They do so by signing "anchor" retailers and by marketing their mall brand. The higher-quality stores it can attract, the more shoppers it will attract. The more customers it attracts, the higher the likelihood that the mall will have a low vacancy rate and will be paid on time each month.
Ahorre February 11, 2009 08:43 AM
Small Business Marketing - Internet Business Marketing - Internet Business Opportunities