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Online Sales during Winter Storms Discounts Coupons
2008 Online Sales Results - The online world had several advantages this season. Major winter storms across the East Coast on the Saturday before Christmas and the Midwest during Christmas week encouraged some shoppers to turn to online outlets.
In advance of the storm, analysts predicted that those retailers with a "best in class" online presence would be the winners. Bargain hunters are also increasingly turning to online outlets, which, in many cases, offer additional coupons and in-store pickup options.
With a promising holiday season on the record, retailers are optimistic about the category in 2010. Based on a survey of 50 online retailers, Credit Suisse estimates that e-commerce will grow 10% in 2010 compared to 1% in 2009. Electronics and computers will drive that growth, the company said.
Electronics and computers were stand out performers this holiday season, growing 15% compared with a year ago, according to ComScore. Only jewelry and watches, which saw a steep decline last holiday season, showed stronger growth, with sales increasing 20% this year.
Ahorre January 7, 2010 12:33 PM
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