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Selling Real Estate in Spanish
Booming Hispanic homeownership is a boon for builders and brokers alike—but the biggest payoff goes to those who cater to cultural differences.
Homebuilders, too, are responding to some customer preferences by reconsidering their tract-home designs, so that Latinos can better enjoy the space in their new dwellings. Marketers say, for example, that Latinos like bigger back yards for socializing, large garages to accommodate several adult family members’ cars, and they prefer cooking on gas stoves to electric.
“What we’re finding is a huge opportunity, because Latinos have the fastest growth rate in homeownership of any group in the U.S.,” Cisneros says. “Ten million new homes will be formed by the end of the decade, half of those will be minority, and more than half of those will be Hispanic. That’s almost 3 million new homes that can be sold to Latino households.”
Ahorre July 15, 2005 04:17 AM Franquicia de Servicios de Limpieza | Comprar Casas | Vender Casas | Garantia de Prestamos | La Puntuación de Crédito | Robo de Identidad | Prestamos Hipotecarios | Rescate de Ejecución Hipotecaria