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New Business Startup Marketing Strategy
by Greg Balanko-Dickson - Business Start-up Strategy
There are four steps to creating a marketing strategy for your business:
* Identify All Target Markets: define WHO is your ideal customer or target market. Most companies experience 80% of their business from 20% of their customers. It makes sense then to direct your time and energy toward those customers who are most important.
* Qualify the Best Target Markets: the purpose of this step is to further qualify and determine which customer profile meets the best odds of success.
* Identify Tools, Strategies and Methods: a market you cannot access is a market you cannot serve. Marketing is the process of finding, communicating and educating your primary market about your products and services.
* Test Marketing Strategy and Tools: the assumptions we do not verify are typically the ones that have the potential to create business problems.
Ahorre December 7, 2005 11:06 PM
Small Business Marketing - Internet Business Marketing - Internet Business Opportunities