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Online Video Branding Results
Desarollar Dominios "Online Video Marketing Tips" - Internet Marketing Online
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If you believe in such notions as "branding," you'll be quite pleased. The private studies I've seen show awareness and purchase intent rises significantly as a result of online-video views. And the cost per thousand impressions is quite affordable. Given the excess inventory, it's a buyer's market.
Most brands have tried to participate in user-generated content. Maybe you've monitored blogs, made a branded video you hoped would go "viral" or run a few contests.
Here lies the chasm for marketers. We can exploit premium content via paid media. Most marketers will either be selective or buy low-cost network ads, hoping they don't land in the wrong place.
A wonderfully kept secret about online video: There is no shortage of wildly popular amateurs with tremendous audiences. More people watch Nalts videos each day (about 150,000) than I can attract to a product .com site in a month ( at a huge tab).
My online-video friends are fetching more views daily than any viral commercial on Ad Age's charts.
Ahorre May 1, 2009 10:45 AM
Small Business Marketing - Internet Business Marketing - Internet Business Opportunities