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"Tu Inc."

Brands are used to develop strong relationships with your target market.

Branding is not just for a company or product any more. Everything is a brand. Silicon Alley in New York City is NYC's "Technology Alley"  Guess what, branding is for people, too.

Personal branding is essential to a professional career. You are constantly working with a different team, manager and employee. You probably function like your own corporation.


Just as with corporate brands, your personal brand is your promise of value. It separates you from your peers, your colleagues, and your competitors. And it allows you to expand your success. Personal branding is not about building a special image for the outside world; it is about understanding your combination of rational / emotional attributes - strengths, skills, values and passions - and using these attributes to differentiate yourself and guide your career decisions.

Read about your  "Tu" Personal Brand

Hispanic College Entry Rate Increases - Pew Hispanic Center 4Q '05

*** All-college Hispanic enrollment growth averaged 24% across the seven states. It ranged from 6% in New York, 13% in California, and 15% in Arizona to 22% in Illinois, 25% in New Jersey, 32% in Texas, and 53% in Florida. The overall increase was 26,000 students.

***  Meanwhile all-college white enrollment growth, which started from a larger base, averaged 9.6%. It ranged from minus 1% in California, 0% in Illinois, 1% in New York, and 8% in New Jersey to 10% in Arizona, 14% in Texas, and 35% in Florida. Average 9.6% growth. Overall increase, 29,000 students.

Hispanic MBA Students represent 4.5% of B-school student body, based on research by the Graduate Management Admissions Council, the recent entry levels are not filling in fast enough to satisfy the nations changing demographic. Today, MBA recruiters are scrambling quickly in order to attract top Hispanic MBA candidates.

For a company to market its product or service to the growing Hispanic market effectively, it must employ people in management positions with a combination of education, experience, and firsthand knowledge of the culture, says Pilar Avila, vice-president for marketing at Palladium Equity Partners in New York, one of the largest Hispanic-owned private-equity firms in the country.

 

 

 

 

 

 

 

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