"Tu Inc."
Brands are used to develop strong relationships with your
target market.
Branding is not just for a company or product any
more. Everything is a brand. Silicon Alley in New York
City is NYC's "Technology Alley" Guess
what, branding is for people, too.
Personal branding is essential to a professional career.
You are constantly working with a different
team, manager and employee. You
probably function like your own corporation.
Just as with corporate brands, your personal brand is your
promise of value. It separates you from your peers, your
colleagues, and your competitors. And it allows you to
expand your success. Personal branding is not about
building a special image for the outside world; it is
about understanding your combination of rational
/ emotional attributes - strengths, skills, values
and passions - and using these attributes to differentiate
yourself and guide your career decisions.
Read about your
"Tu" Personal Brand
Hispanic
College Entry Rate Increases - Pew Hispanic Center 4Q
'05
*** All-college Hispanic
enrollment growth averaged 24% across the seven states. It
ranged from 6% in New York, 13% in California, and 15% in
Arizona to 22% in Illinois, 25% in New Jersey, 32% in
Texas, and 53% in Florida. The overall increase was 26,000
students.
*** Meanwhile
all-college white enrollment growth, which started from a
larger base, averaged 9.6%. It ranged from minus 1% in
California, 0% in Illinois, 1% in New York, and 8% in New
Jersey to 10% in Arizona, 14% in Texas, and 35% in
Florida. Average 9.6% growth. Overall increase, 29,000
students.
Hispanic
MBA Students represent 4.5% of B-school student body,
based on research by the Graduate Management Admissions
Council, the recent entry levels are not filling in fast
enough to satisfy the nations changing demographic. Today,
MBA recruiters are scrambling quickly in order to attract
top Hispanic MBA candidates.
For a company to market its product or service to the
growing Hispanic market effectively, it must employ people
in management positions with a combination of education,
experience, and firsthand knowledge of the culture, says
Pilar Avila, vice-president for marketing at Palladium
Equity Partners in New York, one of the largest
Hispanic-owned private-equity firms in the country.
