Negocios | NBA Basketball Noche Latina Baloncesto | Deportes | Lionel Messi Mejor Jugador del Mundo 2010-2011
2010 Tiger Woods Comeback Advertising Support
Tiger Woods is returning to golf, and many of his biggest backers are coming with him. Nike, Gillette and EA Sports all expressed support for Mr. Woods' now public plan to play in April's Masters, although none except EA Sports -- which has already gone ahead and launched a Woods-themed video game for the coming year -- has indicated if or when Mr. Woods will return to a front-and-center role in their marketing messages.
"We look forward to Tiger's return to the Masters and seeing him back on the course," Nike said in a statement.
Added Gillette: "Like many sports fans around the world, we're looking forward to seeing Tiger back on the course."
Neither company addressed whether they would resume airing creative featuring Mr. Woods, who has been bumped in favor of other endorser athletes by both companies.
To recap, Mr. Woods had been the center of a slowly calming media storm after details of his numerous marital infidelities surfaced following a one-car accident he was involved in on Thanksgiving night. Last month, the golfer publicly apologized for his transgressions in a televised news conference, adding that he was taking a break from the sport. Expect that storm to once again intensify.
Ahorre March 17, 2010 10:34 AM