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Nationwide Youth Soccer Mobile Tour VW MLS
Volkswagen and Major League Soccer Kick Fun - Nationwide Youth Soccer Mobile Tour
Volkswagen of America, the official automotive partner of Major League Soccer, today kicked off The Footballers' Clubhaus presented by Volkswagen and MLS, a 19-city mobile marketing tour that will showcase Volkswagen's product family at local youth soccer tournaments across the U.S. The Footballers' Clubhaus presented by Volkswagen and MLS Mobile Tour, which will also feature a host of games and activities for the entire family, builds upon the company's global commitment to the sport. The Footballers' Clubhaus presented by Volkswagen and MLS hits the road today and will run through November when the brand joins the MLS Cup championship in Seattle.
Volkswagen and Major League Soccer's The Footballers' Clubhaus presented by Volkswagen and MLS tour aims to reach families of the more than 3.2 million participants currently registered in youth soccer nationwide. As part of the tour, Volkswagen will take its fleet of cars on the road to approximately 46 youth soccer tournaments over 74 days that will include several fun-filled ride-and-drive opportunities for consumers. Thirteen of these markets are part of the largest Hispanic Soccer Tournament, titled Futbolito, a four-on-four traveling tournament for amateur players.
Volkswagen's lineup of Routans, Jetta Sportwagens, Tiguans, Passat Wagons and CCs will prominently be showcased at the youth soccer events, with Volkswagen dealers on hand to answer questions and provide additional information on Volkswagen's product family. As part of the events, families can participate in a host of fun and interactive activities including soccer-tennis, autograph sessions with MLS players and the chance to receive a $25 gift card incentive for test driving a VW at their favorite local dealership. Kids will even enjoy a day of "Carefree Maintenance" where they can get their shoes and shoelaces repaired in between soccer matches, courtesy of Volkswagen.
Ahorre June 16, 2009 07:36 AM