 The Hispanic Market Internet Digital Media - A ComScore study just released by Terra reveals confirms the high levels of Latino engagement in digital media, and identifies three distinct Hispanic segments. The study was conducted between January 31 and February 28, 2008, and surveyed over 3,500 Latinos.
Among the more interesting findings was that online Hispanics are spending more time online than watching TV. The study reports that 56% of participants spend an hour or more online per day, compared with 50% who said they spend an hour or more of each day watching TV. The study found that online Hispanics are generally enthusiastic adopters of technology, who demonstrate high rates of cell phone ownership (94%) and text messaging (86%). A full 60% of respondents own four or more electronic devices; of these respondents, almost 70% own Palm Pilots or Blackberry phones. |
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Hispanic Population - The Hispanic population in the United States grew to 45.5 million in 2007, and the country's largest minority group makes up more than 15% of the U.S. population (U.S. Census Bureau). |
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Hispanic Internet Marketing - A study of online U.S. Hispanics done by ComScore for Terra Networks USA in February looked at everything from ethnic pride to video advertising. The survey included 3,513 Hispanics ages 12 and older and was conducted entirely online to avoid missing the 76% of Hispanics who consider cellphones rather than landlines their primary phones. |
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Business - According to a special report on the travel industry published this week by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, marketers continue to aggressively pursue the fast-growing Latino consumer while now developing plans to reach an emerging subgroup the business and affluent Latino leisure traveler. |
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 Entrepreneurial business is growing in many parts of the country with 495,000 new businesses per month started in 2007, according to the Kauffman Index of Entrepreneurial Activity. The study, which is sponsored by the Ewing Marion Kauffman Foundation, found that some areas encouraged far more entrepreneurial activity than others.
The 10 states with the highest entrepreneurial activity rates were: Idaho, District of Columbia, Arizona, Tennessee, Louisiana, Wyoming, Vermont, Montana, Georgia, California
The 10 states with the lowest entrepreneurial activity rates were: West Virginia, Alabama, Delaware, Pennsylvania Ohio, Connecticut, Rhode Island, Hawaii, Washington, Virginia
Among the 15 largest metropolitan areas in the United States, the highest entrepreneurial activity rates were in Phoenix, Riverside-San Bernardino, Atlanta, Los Angeles, and Miami. Philadelphia posted the lowest rate of entrepreneurial activity. Source: Ewing Marion Kauffman Foundation 04/08 |
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