Mexico Consumer Buying Patterns - With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand. But to view Mexico’s consumers as uniform in their shopping habits and trends would be a mistake: consumption patterns vary widely based on where people live. Retailers and CPG manufacturers seeking to win in this diverse nation would do well to appreciate its regional diversity.
The following are five likely Census 2010 headlines based on demographic trends as explained by Mebrulin Francisco, Senior Research Analyst of Mediaedge at Portada's Fourth Annual Hispanic Digital and Print Media Conference. The presentation is based on data by the U.S. Census and the American Community Survey.
A recent study by Accenture suggested that pessimism is widespread, and
almost all of the global CMOs surveyed said they expect their marketing
budgets to shrink and reflect the market austerity.
This likely permanent squeeze on budgets will become the new normal. It
will force marketers to reassess every practice and reset their
approaches. As we near the year's end, it's time to take stock of the
changes that will, taken together, continue to radically impact the top
marketing job in 2011.
The Importance of Your Small Business Web Sites - Please remember that your small business web site isn't about your company, your web site is your company.
