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March 2010 - NBA announces 15-game Noche Latina schedule in March. As part of the NBA's first fully-integrated Hispanic marketing campaign, éne•bé•a, the NBA today announced the schedule of this season's Noche Latina (Latin Night) program, which celebrates the league's Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms.
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March 2010 - The number of planned layoffs at U.S. firms fell in February to the lowest level since 2006, and employers appear to have shifted away from downsizing even though hiring may be a while off.
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2010 Home Prices - The percentage of U.S. home sellers who cut their asking price declined again in February and sellers made slightly smaller reductions in prices, real estate website Zillow.com said on Wednesday.
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New Home Sales January 2010 - Sales of new homes plunged to a record low in January, underscoring the formidable challenges facing the housing industry as it tries to recover from the worst slump in decades.
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 By Laura Martinez - The National Football League wants to make the Super
Bowl the most-watched sports event among Hispanics. The NFL is gearing up to
launch a series of Latino-targeted marketing efforts around Feb. 7's Super Bowl
XLIV with music and sports events featuring Latin celebrities, and educational
and informative programs at the grass-roots level. CBS will televise this year's
game from Miami's Dolphin Stadium.
At stake is a growing viewership and a potential gold mine derived from
Hispanic-targeted events, sponsorships and advertising.
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