 The New Second Generation Hispanics Report 2009 - The Pew Hispanic Center released a report that finds that Hispanics now make up more than one-in-five of all children in the United States - up from 9% in 1980 -- and as their numbers have grown, their demographic profile has changed.
More than half of the nation's 16 million Hispanic children are now "second generation," meaning they are the U.S.-born sons or daughters of at least one foreign-born parent, typically someone who came to this country in the immigration wave from Mexico, Central America and South America that began around 1980. In 1980, a majority of Latino children were "third or higher generation" the U.S. born sons or daughters of U.S.-born parents.
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May 2009 - The U.S. Census Bureau released national population estimates showing that our nation is becoming older and more racially and ethnically diverse. The estimates found that nearly half (47%) of the nation’s children younger than five were a minority in 2008, with 25% being Hispanic. For all children under 18, 44 percent were a minority and 22% were Hispanic.
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Hispanic Internet Population Reaches Record Number in February 2009
comScore, a leader in measuring the digital world, today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.
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U.S. Latinas Survey - Two Hispanic media organizations tell marketers what Latinas want via an in-depth survey and video that explore Latina's financial concerns to their refrigerators brands and bathroom items.
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