Marketing Hispanics Dallas Fort Worth 1.8M Latinos - By Rincon Associates - The Census Bureau recently confirmed that 1.8 million Latinos currently reside in the Dallas/Ft.Worth metro area with an aggregate household income of $23 billion. Reaching these Latinos, however, is not as simple as most marketers think since Latinos are comprised of two distinct segments that differ sharply in terms of their language preferences, media usage, and shopping preferences. Not knowing these differences can mean the difference between a campaign’s success or failure.
By Peter Francese - The "New Hispanic Market" - The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000. (By comparison, the non-Hispanic population will have edged up just 5% in that decade.) It's also got scale: Hispanics are now the nation's second-largest consumer market after white non-Hispanics, who are still the largest group at about 200 million.
Chiqui Cartagena AdAge August 31, 2010 - With the arrival of Hispanic Heritage month, people in the media and marketing worlds have already started to talk about what the new Census results could reveal next year. Jackie Hernandez, the chief operating officer of Telemundo, speaks eloquently and passionately about the "New Now" which is her vision (supported by tons of data) of what lies ahead for these great United States.
Hispanics Online 2014 - Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.
