Prepare to Promote Your Online Store for Holidays - Online shopping last year was up 55% over the previous year for holiday shoppers as many time-crunched Santas and gift givers tried to save themselves time and money online. Many of us running online businesses run into the same scenario that brick-and-mortar stores face this time of the year Black Friday! Yes, online stores generally have specific days of the year that they "run in the black," get out of the red for the web development and maintenance costs all year, and sell enough goods or services to finally make it "into the black" and start showing a profit. This is particularly true if you sell products online and you have costs of goods sold, Web site maintenance, hosting costs and so on.
Web Site Server Based Measurement - comScore, a leader in measuring the digital world, announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site’s audience. The new service will reconcile traffic metrics reported from client server-side and ad server data, with fully consistent, hybrid audience measures that can be used for improved planning of online media campaigns, and for evaluating the delivery of those campaigns at an unprecedented level of audience completeness and granularity.
An April 2009 survey by the Pew Research Center’s Internet & American Life Project shows that 56% of adult Americans have accessed the internet by wireless means, such as using a laptop, mobile device, game console, or MP3 player. The most prevalent way people get online using a wireless network is with a laptop computer; 39% of adults have done this.
