eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population. Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013.
“The US Hispanic population has been touted for years as the fastest-growing minority in America,” says Lisa E. Phillips, eMarketer senior analyst and author of the new report, Hispanics Online: Young, Mobile and Bilingual. “However, the recession has affected the pace of immigration, and growth in the Hispanic population has slowed.”
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U.S. Social Network Internet Usage Preferences Report - A new report by Knowledge Networks gives advertisers, marketers and researchers a clearer picture of the motivations and attitudes of social media users with sometimes surprising results. About 83% of the Internet population (ages 13 to 54) participates in social media 47% on a weekly basis, less than 5% of social media users regularly turn to these sites for guidance on purchase decisions in any of nine product/service categories. In addition, only 16% of social media users say they are more likely to buy from companies that advertise on social sites.
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Learn About Real Estate Blogging - For many years, many real estate agents have blogging on top of their personal list of recommendations every tech savvy real estate agent professional should be doing in order to market real estate services and establish themselves as local real estate expertise on the internet.
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