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About Social Media Marketing in 2010 and 2011 - Alterian released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their SMM activities. This supports other statistics from the survey which found that the majority of respondents (67 percent) feel social media is either ‘increasingly important’ or ‘critical to success’.
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"Google Social Media Search Results" Facebook and MySpace search results. "Google Mobile Search Results", including an augmented-reality application for it Android mobile-operating-system platform that can identify objects such as a book, product or piece of artwork and deliver relevant information about them.
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Retailers Social Media Holiday Marketing - More than half of retailers are including social media in their marketing strategies, according to a new BDO Seidman Survey. Of those who reported plans to use social media, 76% are focusing on Facebook, 50% on Twitter, 14% on MySpace and 14% on YouTube. Retailers are throwing money behind social media, but is the strategy paying off? Please observe five retail-social-media strategies.
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