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Mortgages - Oct. 2006 A guidance on nontraditional mortgages issued last week by federal banking regulators will help ensure that lenders inform consumers about the risks related to nontraditional financing options, including interest-only and option-payment adjustable rate mortgages. |
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Mudanzas - The average household spends nearly $9,000 on products and services that are linked directly to the move, according to a new survey by Move Inc. That adds up to a total of about $170 billion a year. |
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Credit - The Hispanic population is the largest and fastest growing ethnic segment in the United States, according to the U.S. Census Bureau. The U.S. Hispanic population is currently at 43.5 million or 15 percent of the U.S. population, with expected growth to 48 million by 2010, and 60 million by 2020.
The purchasing power of Hispanics in the U.S. was nearly $736 billion in 2005 and expected to spike to nearly $1 trillion by 2010. However, less than 45 percent of the Hispanics residing in the U.S. have credit cards. |
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Futbol Mundial Magazine - Spanish-language media, paced by a surge in June ad spending associated with World Cup soccer, rose 20.5% to $2.40 billion, according to TNS Media Intelligence. Internet display advertising, riding five consecutive quarters of double-digit growth, rose 18.9% to $4.69 billion for the half-year. Total advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion, as compared to the prior year period, according to the report. (TNS Media Intelligence) |
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Spanish Internet Marketing - There are more than 16 million Latino online or 55% of the total U.S. Latino population. Of those 16 million, 77% have access to broadband. While online penetration among Latinos has grown rapidly over the last several years, a new survey, "The AOL Latino 2006 Hispanic Cyberstudy" conducted by Synovate's Diversity Group, finds that habit and cultural relevancy define Internet usage for Latinos. |
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Starting a Franchise Business - The number of Hispanic owned companies has grown 82% since 1997, which is triple rate of growth for all U.S. businesses, and are expected to grow exponentially in the near future, according to a survey by the Small Business Administration. Business Startups Entrepreneurs Entrepreneur Web Startup Ideas Biz Plan Capital Marketing Plan Sales Marketing Pricing Advertising Logos Trademark Office Tools Home Biz Biz Opp eBiz Time Web Site Negocios Pequeños |
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Hispanic Internet - Hispanic OmniTel Retail Study reveals where Hispanic Americans are shopping and why. Asked to name their favorite store, Wal-Mart was far and away the top selection at 36% with JCPenney, Sears and Target tying for second place at 4%. While no one specific Hispanic store was selected by a significant percent of consumers, 5% of respondents named as their favorite a local store that caters to Hispanic Americans. Hispanics Shop |
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Hispanic Marketing - The Hispanic unemployment rate reached a historic low of 5.2% in the second quarter of 2006, according to the Pew Hispanic Center. The gap between the seasonally adjusted unemployment rates for Latinos and non-Latinos was just 0.6 percentage points—the smallest since 1973, when employment data on Latinos first became available. Wages for Latino workers also rose between the second quarters of 2005 and 2006, and at a faster rate than for other workers. Those developments reflect significant improvement in the labor market for Latinos in 2005-06 and indicate that the jobs recovery from the recession in 2001 is nearly complete. (Pew Hispanic Center) Hispanic Buying Power - Hispanic Demographics Hispanic Market Hispanic Internet Study Hispanics Shop |
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Hispanic Marketing - U.S. Hispanic buying power will draw—even with that of African-Americans in 2006—at just under $800 billion and is projected to exceed African-American buying power in 2007, according to a report by the Selig Center for Economic Growth. |
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Real Estate Blog - Mortgage Home Loan Blog - Refinancing Blog
About Real Estate blogging. Blogs are online web journals. Their has been an increase in the number of consumers in visiting real estate blogs. Blogs allow you to diversify your real estate marketing mix from the traditional print formats to a next nevel approach of web marketing. Benefits: Blogs allow consumers to get to know you and trust you. If you have great content, they will visit your site repeatedly. In the internet "content is king", informative content helps your search engine ranking. Ahorre Hispanic Marketing Blog |
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Spanish Internet Marketing - Many Internet Marketers are hyping up the 2.0 component of Web 2.0. In the mortgage sector and real estate market, "Web 2.0" is about prospects converting into real leads know as "lead conversions" . Today, your internet experience must have smart search results with blended results (maps, comparatives, local school reports and community data). The key to its success in the mortgage sector and real estate market is the turn around time from mortgage brokers and realtors. The Mortgage Business - About Home Loans |
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The Real Estate Market - Henry Cisneros, former secretary for the U.S. Department of Housing and Urban Development, wants to see more Latino home owners.
Henry Cisneros partnered 3 years ago with KB Homes to develop a community in Houston designed to appeal to Latino home owners. He's now promoting a book on Latino housing needs, Casa y Comunidad: Latino Home and Neighborhood Design. Hispanics Purchasing Homes |
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Nearly half of all U.S. businesses are run from home and most of these Home-based businesses are run by women, says a new U.S. census report.
Of the nation's 16.6 million businesses, about 49% are home-based, according to U.S. Census Bureau figures. About 56% of women-owned ventures are home-based versus 47% for men. Three-quarters of U.S. businesses are self-employed individuals with no paid employees, the study says. The report was based on information collected from more than 2.3 million business owners. The data is part of the bureau's 2002 Economic Census, conducted by mail among a random sample of U.S. businesses. Starting a Franchise Business |
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Business Week and Vision Gain projected in March 2006 that US mobile advertising and marketing spending will increase rapidly from 2005, reaching $602.3 million in 2009. Moreover, mobile phones have achieved mass adoption in the US, to put it mildly. eMarketer projects that 296.8 million Americans will have a mobile phone by the end of 2010, up from 207.9 million in 2005. This represents over 95% of the country's population. Hispanic Marketing |
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* Hispanic Marketing - Spanish Internet - Internet Marketing Blog - Spanish Search Engine Marketing - Preparing eMail Marketing Campaigns - Do you want to learn about lead generation? Lead generation companies are sharp advertisers, but somehow leave some $$$ on the table.
Internet Leads - Out of 100 people that visit a landing page, less than 9% sign up; sometimes 4% or 2%. So for every 1000 people that might visit a given landing page, at least 900 will not turn into leads. |
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Hipoteca - There continues to be "Eye Browse Raising" concerns over "Exotic Mortgages". Exotic mortgages are big ticket mortgages or sometimes "Creative Mortgages".
Despite the temporary interest rates brakes being applied by the FED, economists and representatives from the National Association of Realtors raised red flags about "exotic" mortgages and rising interest rates, energy prices and house prices, though they said they do not expect a doomsday scenario for the nation's housing market. |
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Washington Mutual Spanish Advertising campaign to support its highly successful new WaMu Free Checking(TM) product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record. Washington Mutual Hispanic Advertising - About Mortgages and Home Loans |
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Blacks and Hispanics were more likely than whites to take out higher-priced home loans in 2005, while Asians were slightly less likely to borrow money on such terms, according to a Federal Reserve report.
According to data lenders provide to the government, 54.7 percent of African-American borrowers took out "higher-priced loans," compared with 17.2 percent of whites in 2005. Hispanics took out higher-priced loans 46.1 percent of the time, compared with 16.6 percent for Asians. |
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New York Hispanic PR - Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research that will be unveiled today to advertisers in New York. The study details the richness and strength of Hispanics’ emotional connection with magazines. Study Shows Magazine Advertising Most Trusted by Hispanics and 85% of Hispanics Read Magazines. |
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