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 Hispanic Internet - Hispanic OmniTel Retail Study reveals where Hispanic Americans are shopping and why. Asked to name their favorite store, Wal-Mart was far and away the top selection at 36% with JCPenney, Sears and Target tying for second place at 4%. While no one specific Hispanic store was selected by a significant percent of consumers, 5% of respondents named as their favorite a local store that caters to Hispanic Americans. Hispanics Shop
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 Nearly half of all U.S. businesses are run from home and most of these Home-based businesses are run by women, says a new U.S. census report.
Of the nation's 16.6 million businesses, about 49% are home-based, according to U.S. Census Bureau figures. About 56% of women-owned ventures are home-based versus 47% for men. Three-quarters of U.S. businesses are self-employed individuals with no paid employees, the study says. The report was based on information collected from more than 2.3 million business owners. The data is part of the bureau's 2002 Economic Census, conducted by mail among a random sample of U.S. businesses. Starting a Franchise Business |
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 * Hispanic Marketing - Spanish Internet - Internet Marketing Blog - Spanish Search Engine Marketing - Preparing eMail Marketing Campaigns - Do you want to learn about lead generation? Lead generation companies are sharp advertisers, but somehow leave some $$$ on the table.
Internet Leads - Out of 100 people that visit a landing page, less than 9% sign up; sometimes 4% or 2%. So for every 1000 people that might visit a given landing page, at least 900 will not turn into leads. |
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 New York Hispanic PR - Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research that will be unveiled today to advertisers in New York. The study details the richness and strength of Hispanics’ emotional connection with magazines. Study Shows Magazine Advertising Most Trusted by Hispanics and 85% of Hispanics Read Magazines. |
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Many consumers are shifting their attention span to the internet. As a result of this, daily media impressions and respective marketshares are / have formed over the internet. Corporate America's biggest headache these days contiunes to be the shift from mass media to fragmented media. The fragmentation has opened news doors for new entrants to get the new dollars or re-allocated dollars. Ahora, the companies are turning to the web because they believe the use of the medium will enable them to reach their consumers and speak their language in ways traditional media channels cannot. |
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Univision and Telefutura are up for sale. 'En Venta" Univision's audience continues to grow. Today about two million homes tune into its primetime programs, up 67% from 10 years ago. The formula for attracting viewers is simple, "Muchas Telenovelas" and shows,some Latino pop culture and excessive sex appeal. |
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United States Hispanic Chamber of Commerce Foundation Accepting Proposals for Technology and Small Business Incubation Project Grants |
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Total U.S. advertising spending is expected to increase 5.4 percent in |
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Selling on the internet has the potential to open up new markets and business possibilities. With a few clicks customers' from anywhere in the world can order from your business. Selling on the internet, however, doesn't suit every business. |
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Hispanic PR- Goya Foods, the nation's largest Hispanic owned food company has added over 400 new products reaching a milestone of more than 1,500 high-quality offerings, solidifying Goya’s position as
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