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I have been getting emails relevant to what is a blog?. Remember a diary? Well, since the mid 90's many paper diaries went online and people created "Web Logs", online journals. The short term for web log is "blog" Its popularity has gain attention from the individual level to the corporate level for several reasons.
Why the Internet? - Popularity and interest levels are driven by the internet. When comparing the internet versus other forms of media, it is the only format that allows for a back and forth dialogue. Newspapers, radio or television don't allow a back and forth of information (instant feedback). The internet is the only vehicle which can be utilized to create a relationship with your readers, consumers or potential customers. Corporate sees this as a new marketing opportunity to "Soft Sell". |
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 Futbol Mundial Magazine - Spanish-language media, paced by a surge in June ad spending associated with World Cup soccer, rose 20.5% to $2.40 billion, according to TNS Media Intelligence. Internet display advertising, riding five consecutive quarters of double-digit growth, rose 18.9% to $4.69 billion for the half-year. Total advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion, as compared to the prior year period, according to the report. (TNS Media Intelligence) |
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 Spanish Internet Marketing - There are more than 16 million Latino online or 55% of the total U.S. Latino population. Of those 16 million, 77% have access to broadband. While online penetration among Latinos has grown rapidly over the last several years, a new survey, "The AOL Latino 2006 Hispanic Cyberstudy" conducted by Synovate's Diversity Group, finds that habit and cultural relevancy define Internet usage for Latinos.
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Web site, Tarjetas de Credito have seen explosive growth in the year 2005. Since the company’s inception in Q4 2004, revenues have grown 28% on average. |
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AT&T just launched "The Largest Internet Advertising Campaign" ever. Quiz: How many times have you seen the AT&T internet adversting today Monday January 9, 2006? |
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A recent survey conducted by SEMPO "Search Engine Marketing Goals" - The majority of search marketers (62%) said branding was the primary objective of search marketing campaigns. However
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Since eBay became more than just an online garage sale, many retail industry observers have wondered just how important eBay is as a selling force. A new survey by ACNielsen International Research for eBay provides an answer: very important. The survey reports that 724,000 Americans derive their primary or secondary income from eBay, a group which eBay characterizes as “professional eBay sellers.” Another 1.5 million say they supplement their income by selling on eBay. About "About an eBay Business 724,000 Entrepreneurs"
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