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Business Week and Vision Gain projected in March 2006 that US mobile advertising and marketing spending will increase rapidly from 2005, reaching $602.3 million in 2009. Moreover, mobile phones have achieved mass adoption in the US, to put it mildly. eMarketer projects that 296.8 million Americans will have a mobile phone by the end of 2010, up from 207.9 million in 2005. This represents over 95% of the country's population. Hispanic Marketing |
