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Nielsen Mobile Advertising Products
Nielsen launched Mobile-PRIZM, a new offering that combines the company’s consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile audiences more effectively.
 
Text Message Based Advertising
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.
 
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