comScore, Inc. released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2011.
Comscore: Newspapers Draw Nearly 60% of US Internet Audience and Higher Ad Rates. More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 “Unified Digital Measurement” methodology.
Brazilian Internet Usage 2009 - comScore, released the results of a study of Brazilian Internet usage, based on data from the comScore World Metrix service, which showed that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September 2009, up 22 percent versus the previous year.
comScore Media Metrix in Mexico- Strong industry support has emerged following last month’s announcement that comScore, Inc. a leader in measuring the digital world, will be launching the Media Metrix 360 ‘panel-centric hybrid’ solution to digital audience measurement in Mexico. The new service, which will be available in Mexico in late 2009, combines panel and server-side approaches to understanding digital consumer behavior, providing a ‘best of breed’ approach to audience measurement. The enhanced methodology will account for the full universe of Internet usage, including traffic from Internet cafes and mobile devices.
