Mixed Martial Arts Sports
Mixed Martial Arts Sports is a sport combining boxing and martial arts, is attracting young, well-established, high-tech consumers, according to sports fan research firm Scarborough Sports Marketing. Scarborough examined the shopping patterns, demographics and lifestyles of Mixed Martial Arts fans* and found that these adults are 51% more likely than the average American to be ages 18-24; 25% more likely to have a household size of three or more people; and 67% more likely to be male.
 
Yankees Mexico Tourism Promotions
1-800-BEISBOL - September 2008 The Mexico Tourism Board’s New York office celebrated Mexico’s Independence at Yankee Stadium yesterday. Prior to the Yankees taking on the Chicago White Sox, Rubén Beltrán Guerrero, Mexico’s Consul General to New York, joined Mariana Pedrero, Director of the Mexico Tourism Board’s New York Office, to initiate the game with an acknowledgement ceremony. Alfredo Aceves who joined the Yankees this past August after playing in Mexico’s League, also joined them on the field and the MTB gave away more than 20,000 t-shirts in commemoration of their work with the New York team, which is currently finishing their last season at Yankees Stadium.
 
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