Meredith Hispanic Ventures & Telemundo Group collaborated on in-depth, at-home video interviews with 13 young Latina women in four cities and on a wide-ranging survey of 1,004 Latinas and 500 non-Hispanics.

According to the study, conducted by OTX Research, the Latina respondents were slightly more likely than the non-Hispanic respondents to take pictures with a digital camera (45% vs 42%) and download music to an iPod (28% vs to 22%).

Latinas are the "CHO's" chief household officers, decision making from finances to food.

In the "What Latinas Want" research, 81% of respondents said they are either the main decision maker or make decisions with their spouse. The key factors determining their success in life were education, being fluent in English as well in Spanish, and often owning a business. Latinas are optimistic and self-confident, with 66% describing themselves as "someone who can do it all," compared with 53% of non-Hispanic women.

Latina respondents said their greatest financial concerns were rising taxes (75%), saving for retirement (71%) and paying bills each month (70%). Not including home mortgages, 44% said they have less than $10,000 in debt.

According to the research, 40% of Latinas described themselves as fashion-forward, 37% said they keep up with beauty trends and 37% prefer to use the latest products, compared to a somewhat smaller number of non-Hispanic women who said they are fashion-forward (31%), keep up with beauty trends (30%) and prefer the latest products (32%). The ethnography videos revealed an amazing assortment of beauty products in Latinas' homes.

The ethnographies also revealed refrigerators and pantries packed with both Latin and mainstream products, as these women prepare some of the same foods they grew up with but add new ones.

Another difference between Latinas and non-Hispanic women: Latinas are more likely (75%) than non-Latinas (63%) to say they'd rather have sex with their husbands than a glass of good wine.

Motherhood - Telemundo decided to recognize the importance of mothers with a special Mother's Day program hosted by Telemundo celebrity journalist Maria Celeste Arraras, Ms. Hernandez said. Target has agreed to be the main sponsor, while L'Oreal, Denny's and Western Union will also participate.

Latin mothers are the driving force behind our new America. Their fertility rate is 1/3 higher, she's younger, and her high birth rate is driving the next generation.