What role will the agency play going forward? These are some of the questions many in the marketing community will have as we enter 2009.

2008 was the year of "Tivo Fast-Forwarding" and that FF button has created some new and intimidating questions.

The new shift in marketing will bring new demands on marketers, but with even more new opportunities. You don't need a crystal ball to figure out what is coming to serve the "In-Control Consumer".