"Real Estate Sales Success" is highly correlated with "Real Estate Agent SkillS Set" What drives them during easy and tough real estate markets? Some sellers are aware of current market conditions. They require positive mindsets while also being realistic about market conditions.

What market statistics are using to price their properties? Agents who are succeeding in today's market know how to use the inventory statistics, days on market, and other key indicators to help sellers understand what will be required if they want to sell now.

What target market "type of buyers" does the agent focus on? "high probability buyers" "first-time-buyers"

How do they gain maximum marketing exposure for their listings? Today's most successful real estate agents use both traditional media and Web 2.0 strategies. They use their print advertising to drive buyers and sellers to their Web site. They have compelling copy on their site that motivates visitors to contact the agent about their listings. These agents also include plenty of pictures, video, blogging, links to various community services, plus an IDX feeds for visitor simplicity.

In today's market, it is a waste of time and money to work with buyers or sellers who are unwilling to address the realities of the market. If sellers are unrealistic, real estate agents might refuse their property listing. If the buyers are unwilling to be pre-approved, they don't represent them.

Today, more than ever, real estate sales success results when you focus on what's working in your business. Failure to track where your leads originate or to follow up on every lead generated is a costly mistake. Today's successful agents use Web 2.0 strategies to track where leads originate and concentrate their efforts there. They also are aggressive about eliminating any marketing activity that doesn't produce results.